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Customer Retention. Automated

Site Optimization for the Holidays

Posted by Polly Flinch on Sep 21, 2016 3:32:35 PM

 

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Related: Holiday Marketing, Best Practices

Key Holiday Retail Segments for your Email Campaigns

Posted by Laura Fasolak on Sep 14, 2016 9:30:00 AM

Setting up your email campaigns starts with the basics: create your send lists. By segmenting your email database into key groups, you can create personalized messages the speak to those individual customers. As with any seasonal push, there’s are some key holiday-specific segments you can use to maximize the impact of your campaigns.

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Related: Holiday Marketing, holiday resources

Easy Holiday Win: Cart Recovery

Posted by Polly Flinch on Sep 7, 2016 2:40:32 PM

Depending on which survey you look at, eCommerce sales are expected to grow anywhere from $30 - $45.2 billion in 2016, clocking in at $392.5 or $355 billion respectively. With holiday sales accounting for up to 40% of a retailer's revenue, and the majority of retailers seeing growth in the eCommerce space, you can’t afford to leave your website unattended. One easy way to help drive profit this holiday season is to enable a cart recovery campaign.

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Related: Holiday Marketing, Email Marketing

Holiday Planning: Your September Checklist

Posted by Laura Fasolak on Sep 2, 2016 2:08:36 PM

 

September is here! The leaves are starting to turn, school is back in session, and football season is taking off. While it may seem like you just started taking down your summer inventory, there are some key steps you can take now to set yourself up for a successful and lucrative holiday season.

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Related: Holiday Marketing, holiday resources

Holiday Behavioral Marketing Tips

Posted by Polly Flinch on Aug 22, 2016 9:49:56 AM

It’s that time again, kids are headed back to school, the weather is changing (unless you live in North Carolina and it’s still 100 degrees), and retailers are starting to put together their holiday marketing plans. During the holiday season, your site is, hopefully, going to see a spike in traffic. In fact, Internet Retailer reports that online sales grew 13.9% from November 1 to December 3rd in 2015. Now we know that not every visitor is going to purchase from you right then and there (even if they should), but how do you know who might be a serious purchaser vs. simply someone who is passing through? Is there any way to convert even the most blase of customers?

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Related: Holiday Marketing

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