Holidays 2015 : What's behind the pretty email?
So you finally got someone to open your email, now what? Emails need to be eye-catching, informative and engaging to start. There also has to be a clear goal or call to action. Whether it is brand awareness, promoting sales, or simply showcasing products, you must have a REASON that is more specific than just getting customers to buy more.
Once you narrow down the purpose of the email, then you need to create a roadmap that is designed to get your customer to follow through to the specific goal.
Here, we will look at retail examples of effective holiday emails and why they are successful.
Read More >>