Customer Retention. Automated

2016 Industry Benchmark Reports

Posted by Polly Flinch on Apr 21, 2016 7:50:09 PM

On any given day, you may hear our CEO espousing the phrase, “if you can’t measure it, it’s not worth doing.” This tenet, which happens to be one of our core company values, was a guiding principle behind three new industry benchmark reports. Sure, we’ve been able to tell you how to calculate your own retention metrics (see our Guide to Key Business Metrics) or show you (see our free trial), but we hadn’t yet given our readers the ability to see how their marketing campaigns stacked up in the industry. With this lens in place, we scoured our client database to put together these three industry benchmark guides based on retention metrics that are imperative to creating a sustainable eCommerce business.

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Related: Customer Retention, Email Marketing

Top Email Campaigns for Mother's Day

Posted by Laura Fasolak on Apr 18, 2016 9:00:00 AM

Each holiday is a busy time for retailers trying to capture customers in search of the perfect gift. Mother’s Day is possibly one of the most unique and personal for millions of consumers. Families will look for way to enjoy their time with mom and millions of shoppers will plan to maintain their status as favorite child with online purchases of flowers, food, jewelry, and more.

To help with your Mother’s Day campaigns, we’ve compiled some great examples of how retailers have marketed this holiday and key takeaways that you can implement as the holiday approaches!

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Related: Holiday Marketing, Email Marketing

Meet Some of our New Employees!

Posted by Aviva Imbrey on Apr 14, 2016 10:11:00 AM

As with other fast-growing tech companies, there is often a new face or two...or three in the office. It’s become the norm to continually embrace new folks and their new positions.


After the initial welcome to the team, introduction to Durham, and a few of our wacky Windsor Circle traditions we often send around a recap of their initial Q and As.


Since we are proud of our team, and the individuals that we continue to welcome and grow with, we thought we would introduce some of our new peeps here on the blog!

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Related: Our Culture

How to Listen to Your Customers

Posted by Enelda Butler on Apr 11, 2016 4:07:54 PM

Men’s personal care is a relatively young industry online, but it is rapidly growing. In fact, there are 290 million people in the US who are of shaving age and that number is only increasing. 

800razors.com is an online retailer that disrupted the razor industry by accident.

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Related: Best Practices, Email Marketing

Take Your Customers from “Guest to Best” with Lifecycle Marketing

Posted by Enelda Butler on Apr 5, 2016 4:12:20 PM

 

By now you should know that sending batch-and-blast messages to all of your customers is not an effective form of email marketing. Each customer is at a different point in their relationship with your brand. Because of this, you should envision each step of the customer journey, and develop the appropriate messaging for every point of the cycle.

 

This is where lifecycle marketing comes into play.

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Related: Customer Retention, Best Practices

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