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Customer Retention. Automated

Holiday Behavioral Marketing Tips

Posted by Polly Flinch on Aug 22, 2016 9:49:56 AM

It’s that time again, kids are headed back to school, the weather is changing (unless you live in North Carolina and it’s still 100 degrees), and retailers are starting to put together their holiday marketing plans. During the holiday season, your site is, hopefully, going to see a spike in traffic. In fact, Internet Retailer reports that online sales grew 13.9% from November 1 to December 3rd in 2015. Now we know that not every visitor is going to purchase from you right then and there (even if they should), but how do you know who might be a serious purchaser vs. simply someone who is passing through? Is there any way to convert even the most blase of customers?

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Related: Holiday Marketing

Andrew Pearson's Predictions for eCommerce Marketing

Posted by Andrew Pearson on Aug 11, 2016 9:25:04 AM

Predictions for eCommerce Marketing

When I started this journey nearly 5 years ago as Windsor Circle’s head of marketing, we were forging whole new categories of marketing tools for online retail: retention marketing, lifecycle marketing, data-driven marketing, predictive marketing.  Five years later, after dozens of speaking engagements, scores of webinars, countless emails and content marketing, 500 pairs of green pants, a plethora of partnerships and, yes, even a board game to help spread the gospel, I wanted to write one last blog post with my predictions for 5 big trends that will shape ecommerce in the years to come.

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Related: Customer Retention, Best Practices, Email Marketing

They're Not Dead Yet | Predictive Churn in Online Retail

Posted by Gabi Huiber on Jul 27, 2016 9:00:00 AM

The Problem

The typical retailer’s relationship to her customers is that they can show up to buy something at any time, and she has no way to tell when they stop for good. Customer churn, in her world, is guessed, not observed. This is different from the case of a cell phone service provider whose customers pay their bill every month at the same date, and they call to cancel the service before they stop paying.

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New Partnership with Avalara

Posted by Gautham Pandiyan on Jul 25, 2016 9:30:00 AM

At Windsor Circle, we are excited to help our eCommerce clients streamline processes & grow their business as a whole. Realizing that we can't meet all of our clients' needs, we have been putting together a roster of best-of-breed technology & agency partners to refer clients to.

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Related: Partners

The Top 50 Automated Campaigns

Posted by Polly Flinch on Jul 20, 2016 10:56:47 AM

As retailers’ marketing strategy evolves, the foundational triggered campaigns may not cut it anymore. With access to data, retailers are in a unique position to enable advanced segmentation to create triggered emails that speak to key customer segments in a personalized, automatic fashion. 

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Related: Best Practices, Email Marketing

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