Customer Retention. Automated

Why Two Purchases Aren’t Enough

Posted by Enelda Butler on Aug 3, 2015 9:49:20 AM

According to a recent survey of leading online retailers, respondents reported only 11-20% of their customers have purchased from them three or more times. This threshold is our definition of a retained customer. Retained customers are essential to any online business because they are worth more than one- or two-time purchasers in the long-run based on Customer Lifetime Value (CLV).

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Related: Customer Retention, Best Practices

Is Social Media Advertising Worth It?

Posted by Enelda Butler on Jul 28, 2015 1:42:00 PM

Social media usage is reaching all-time highs. In fact, 28% of all website visits are to social networking channels.[1] As consumers are spending more and more time on social media, retailers have a great opportunity to engage with customers through these platforms.

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Related: Customer Retention, Best Practices

Attention All Mahketers: Must-See Sessions at eTail East

Posted by Casey Moore on Jul 21, 2015 3:27:00 PM

We’re officially less than one month away from a wicked good marketing conference in the beautiful city of Boston. With over 1400 attendees, 900 of which are retailers, 110 speakers, and 18 hours of networking, eTail East is sure to be a great time! 

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Right Message, Right Time

Posted by Enelda Butler on Jul 20, 2015 1:52:26 PM

 

You spend time perfecting your emails, making sure you have compelling copy, visuals and offers that will appeal to each of your customers. However, all this work can go to waste if you deploy your email at 3 a.m. You’ve got the right message, but at exactly the wrong time.

How do you figure out the right timing for your message? By utilizing data on your customers’ purchase history to inform this decision.

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Related: Customer Retention, Best Practices

Back to School. It’s Personal.

Posted by Aviva Imbrey on Jul 17, 2015 9:00:00 AM

 

Back to School is a huge retail event that’s just around the corner. Before ramping up your marketing by creating campaigns and special promotions, make sure to jump into your customers’ mindsets to see how back to school affects them.

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Related: Customer Retention, Holiday Marketing, Best Practices