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Customer Retention. Automated

Keep Business in the Front with Predictive Analytics

Posted by Enelda Butler on May 23, 2016 10:59:43 AM

Online B2B retailers face different challenges than merchants in other eCommerce industries. This is because there are obstacles to marketing to other businesses that don’t exist for a regular consumer audience. For example, there are often organizational barriers to businesses making purchases such as multiple decision-makers, budget constraints, tax and shipping concerns.

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Related: Best Practices, Email Marketing

Acquisition and Customer Loyalty Retail Analytics

Posted by Polly Flinch on May 20, 2016 3:11:55 PM

We spend a lot of time talking about Customer Lifetime Value, which, don’t get me wrong is key in growing customer value and creating loyal customers; however, today I want to talk more about consumer loyalty as it pertains to customer count and how to ensure the channels you’ve doubled down on are producing the right types of buyers.

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Related: Customer Retention, Best Practices

IRCE 2016, a Preview from Windsor Circle

Posted by Chelsea Raegen on May 17, 2016 11:48:46 AM

IRCE is upon us yet again and along with our growing booth, we’re excited to help attendees learn how to grow their customer retention rates. That’s right, we’re expanding our kingdom and with that comes the opportunity to provide you with more ways to learn about predictive lifecycle and retention marketing and how it can impact your business.

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Related: Events

Webinar Rewind - Lifecycle Marketing Series Parts 1 & 2

Posted by Enelda Butler on May 10, 2016 9:43:00 AM

Lifecycle marketing is essential to retail success. Why? Because your customers are on a journey with your brand and should receive personalized messaging for each step of this relationship. This consistent and relevant communication strengthens the B2C bond and increases customer loyalty.

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Related: Customer Retention, Email Marketing

Top Email Campaigns for Graduation

Posted by Laura Fasolak on May 5, 2016 9:00:00 AM

Graduation season is in full swing! Young adults everywhere are reaching some pretty major milestones - heading off to school, taking a gap year, or starting new jobs. And their friends and family are there to help celebrate them, with gifts in hand.

 

For most gifters, the gift of choice is cash to make the transition to the “real world” a bit smoother. So we’ve compiled some campaigns to help you take advantage of the season and bring in some revenue!

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Related: Holiday Marketing, Email Marketing

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