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Customer Retention. Automated

A Look Back at 2017 - In Numbers

Posted by Polly Flinch on Jan 8, 2018 10:21:13 AM

As we race forward into the new year, we took a moment to reflect on 2017. Here's a look back at an incredible year in numbers:


Related: Customer Retention, Our Culture

PCV Model Performance Metrics

Posted by Bryan Shepherd on Dec 5, 2017 5:01:00 PM


In Q4 of 2016 Windsor Circle released a Predicted Customer Value (PCV) module based on the "Buy Til You Die" approach. At the time, the model was vetted on a subset of historical data. Now that it has been in the field for close to a year, we have an opportunity to use current data to evaluate its real-world effectiveness. To do so, we use predictions generated using data through January 1, 2017 and evaluate how well those predictions held up over the next 6 months, through July 1, 2017.


Related: Data Science

2017 December Checklist

Posted by Polly Flinch on Dec 5, 2017 2:37:37 PM

Breathe a sigh of relief - you officially made it through November. You’re so close to that well earned vacation that I’m sure you can taste the piña colada on your tongue and the sand between your toes. Here are just a few more things you should do this month to finish out the year on a high note.


Related: Holiday Marketing, Best Practices

Black Friday & Cyber Monday 2017

Posted by Polly Flinch on Nov 28, 2017 2:11:18 PM

[updated at 2:57 pm on 12.5.17]

The first rush of the holiday season is now behind us. With record breaking sales, the year is looking up for most retailers, with a 15% increase in spending YoY.1  Here’s a round-up of trends from Black Friday and Cyber Monday. 


Related: Holiday Marketing

The Problem Plaguing CMOs (Well, One of Them Anyways)

Posted by Polly Flinch on Nov 27, 2017 10:45:38 AM

Retail CMOs are in a unique position, steering a ship that’s being asked to innovate, iterate, and produce at the drop of a hat. So, what’s the main goal of all this innovation? Revenue. How do you create more revenue? Sell to more people or sell more to your existing customers. Depending on the tools your marketing team has at its disposal, you might be more inclined to focus on acquisition leaving the retention question for another day, or maybe you focus 90% of your efforts on retention and hope your website is ranked high enough to draw in new customers. Regardless of the bucket that you may fall into, the most effective way to create a sustainable and profitable stream of revenue is to create a balance between acquisition and retention. You can’t have one without the other. If you focus solely on acquisition, what happens to all of those new customers? How many actually come back to make a second purchase?


Related: Best Practices