Customer Retention. Automated

Top Cart Recovery Campaigns of 2015

Posted by Enelda Butler on Feb 2, 2016 10:14:18 AM

Cart recovery campaigns should be an essential part of any retailer’s email marketing strategy. Shopping cart abandonment is an ever-growing issue for the eCommerce industry, with the average online retailer experiencing 65% shopping cart abandonment for a total of nearly $4 trillion worth of merchandise lost each year. Of this 65 percent, only 2% of the abandoned carts are recovered.

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Related: Customer Retention

10 Reasons You'd Be Crazy to Pass Up This Free Trial

Posted by Polly Flinch on Feb 1, 2016 3:46:05 PM

Normally my posts tend to talk about how to use Windsor Circle, best practices for email marketing, and exciting new content that we want our readers to be aware of. However, today I wanted to take a bit of time to shed some light on a phenomenal opportunity we are offering to retailers. For 60 days, retailers can test drive Windsor Circle. To break it down for you, here are 10 reasons why you'd be crazy to ignore Windsor Circle's Free Trial

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Related: Customer Retention

Last-Minute Super Bowl Promotions

Posted by Aviva Imbrey on Jan 25, 2016 10:01:00 AM

Who says the Super Bowl is about football? It’s about retail!

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Related: Holiday Marketing

4 Key Customer Segments for Valentine’s Day Retail Marketing

Posted by Aviva Imbrey on Jan 21, 2016 11:35:41 AM

Valentine’s Day may be the most loved (and hated) holiday of the year. With most holidays, retailers are affected by shopping behaviors and annual trends.  Without a doubt, retailers will need to prepare marketing geared to different types of Valentine’s Day customers.

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Related: Customer Retention, Best Practices

Customer Segmentation 101

Posted by Polly Flinch on Jan 19, 2016 12:23:05 PM

In the 2015 Retention Survey, we uncovered that 50% of retailers who were surveyed did not segment regular promotional campaigns. This number was and continues to be stunning because of all the research out there touting that segmenting promotional emails can have an overwhelmingly positive impact on open, click, and unsubscribe rates. In fact, MailChimp did a study on customer segmentation, and found that segmented campaigns saw 14.47% higher open rates, 58.89% higher click rates, and 7.88% lower unsubscribes when compared to non-segmented campaigns.

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Related: Customer Retention, Best Practices

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