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Customer Retention. Automated

Not All Integrations Are Equal

Posted by Laura Fasolak on Oct 25, 2016 2:55:10 PM

Whether you’re coordinating after-school carpool or deciding where this week’s post-work happy hour is, one thing is always true - communication is the key to success.

And for marketers, communication doesn’t just apply to human interactions. In today’s data-driven, hyper-personalized, consumer-focused marketing world, eCommerce retailers rely on an endless number of tools to keep track of key data - onsite analytics, purchase history, inventory management, campaign performance - and the list goes on.To get the most out of your tools, they need to talk to one another. Just like forgetting your neighbor's kid in the carpool line, poor communication can have some serious consequences.

We sat down with our co-founder and CTO, Chris Humphres, to break down Windsor Circle’s data integrations and how retailers can leverage them to make the most out of their eCommerce and ESP platforms.


Holiday Planning: Your October Checklist

Posted by Laura Fasolak on Oct 21, 2016 12:15:14 PM

Welcome to October! While your customers are pulling out their fall sweaters and making trips to the pumpkin patch, it’s time to set up your marketing tools for execution. This month will be all about getting started with your promotions. We’ve compiled our tips for the best ways to make the most out of October!


Related: Holiday Marketing, holiday resources

Content Marketing: A Solid Strategy Impacts Customer Acquisition & Retention

Posted by David Stone, ROI Revolution on Oct 11, 2016 10:21:00 AM

With the holiday season gearing up, now is the perfect time to talk about implementing an effective content marketing strategy. The most exciting part about content marketing is that, if done well, it can have a huge positive effect on both customer acquisition and retention.


Related: Customer Retention, Best Practices

Gifts and Mix Tapes: Methods for Evaluating Binary Classification Algorithms

Posted by Bryan Shepherd on Sep 30, 2016 11:11:31 AM

Our rasion d’etre in the Data Science group at Windsor Circle is to make marketing smarter.

To that end, this article covers some metrics that we use internally and your organization can start using right now to improve your marketing decisions. We use these frequently at Windsor Circle because they are important for evaluating a specific class of machine learning algorithm, but they are useful well beyond their machine learning applications. So let’s get to it.


Related: Best Practices, Data Science

Site Optimization for the Holidays

Posted by Polly Flinch on Sep 21, 2016 3:32:35 PM


According to a study by National Retail Federation, 56% of searches during holiday season were conducted on smart phone or tablet, meaning your website is a key component of success during the holiday season. Here are 5 easy tips to help you optimize your site this holiday season.


Related: Holiday Marketing, Best Practices

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