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Customer Retention. Automated

Omnichannel Marketing Goes Predictive: Key Campaigns You Can Run Today

Posted by Laura Fasolak on Jan 17, 2017 9:00:00 AM

“Omnichannel” has been a buzzword for marketers across industries for quite some time.

 

For ecommerce retailers, omnichannel marketing means meeting your customers where they are - whether that’s browsing the web, on their phone, reading your blog, scrolling on social media platforms, etc.

 

Retailers also have the additional task of walking the fine line between creating a seamless shopping experience (from acquisition to purchase) and giving off “creepy/stalker vibes”.

 

The key differentiator? Personalization.

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Related: omnichannel, predictive marketing

New Year, New Data Structure: How to Clean Up and Validate Your Data

Posted by Polly Flinch on Jan 10, 2017 8:00:00 AM

As we all know, data is the new currency in the eCommerce world. It’s used in many different platforms for many different initiatives. So what happens if your data is inconsistent or low quality? Data quality is imperative to creating successful campaigns no matter what platform you are trying to integrate with. I sat down with our Integrations Team to pick their brains on the ins and outs of data validity and gain a better understanding of how retailers can, rather easily, increase the quality and consistency of their eCommerce data.

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Related: Best Practices

Quick Wins for Last Minute Retail Holiday Promotions

Posted by Laura Fasolak on Dec 7, 2016 11:19:57 AM

Quick Wins for Last Minute Retail Holiday Promotions

The holidays are one of the biggest shopping times of the year, which means they are also the busiest. Between an influx of traffic, managing inventory, and processing orders, it’s no surprise if you find yourself trying to put together some last minute promotions for the holidays.So we’ve put together some quick wins for you to use during the final weeks of the holiday season.

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Holiday Planning: Your December Checklist

Posted by Laura Fasolak on Nov 30, 2016 9:00:00 AM

You survived Black Friday and Cyber Monday! While two of the biggest shopping days of the year have passed, there's still so much time left to capture your holiday shoppers. In fact, many shoppers will be looking for the perfect gift down to the very last minute. Make the most of all of the planning and promotions you've already done and last-minute buyers to close out the holiday season with a bang.

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The Art of Holiday Gift Guides

Posted by Laura Fasolak on Nov 17, 2016 9:20:51 AM
 
Sometimes the best gift you can give your customers is to make their gifting decisions for them. So when it comes to holiday marketing, gift guides are your best friend for showcasing your best products and capturing your holiday shoppers.
 
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Related: Holiday Marketing, holiday resources