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Customer Retention. Automated

10 Social Media Stats You Need to Know

Posted by Polly Flinch on Apr 12, 2017 11:05:31 AM

While email remains one of the cheapest and most effective ways to drive engagement with your customer and subscriber base, social media is quickly becoming the belle of the ball. In fact, our 2016 Retention Marketing Report ( shameless plug: the 2017 survey is open for the 2017 report - you can take it here) showed a 31% increase in medium and large retailers devoting 26-50% of their budget allocated to marketing to existing customers on paid social media campaigns. This number is an indicator of a trend that we’re seeing out in the marketplace, retailers know they need to be doing something on social media, but the how and what is a little harder to come by. 

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Related: omnichannel, predictive marketing, Social Media

Retargeting High-Value Customers with Consumables

Posted by Polly Flinch on Feb 14, 2017 9:20:05 AM

In a recent study, retailers reported that more than half of their product catalogs were replenishable goods, yet 43% were not running any type of product replenishment campaign. In the age of new features like the Amazon Dash Button, retailers are being challenged to bring the same type of instant gratification and personalization that data giants, like Amazon, are able to provide to their customer base.

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Related: omnichannel, predictive marketing

Omnichannel Marketing Goes Predictive: Key Campaigns You Can Run Today

Posted by Laura Fasolak on Jan 17, 2017 9:00:00 AM

“Omnichannel” has been a buzzword for marketers across industries for quite some time.

 

For ecommerce retailers, omnichannel marketing means meeting your customers where they are - whether that’s browsing the web, on their phone, reading your blog, scrolling on social media platforms, etc.

 

Retailers also have the additional task of walking the fine line between creating a seamless shopping experience (from acquisition to purchase) and giving off “creepy/stalker vibes”.

 

The key differentiator? Personalization.

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Related: omnichannel, predictive marketing

New Year, New Data Structure: How to Clean Up and Validate Your Data

Posted by Polly Flinch on Jan 10, 2017 8:00:00 AM

As we all know, data is the new currency in the eCommerce world. It’s used in many different platforms for many different initiatives. So what happens if your data is inconsistent or low quality? Data quality is imperative to creating successful campaigns no matter what platform you are trying to integrate with. I sat down with our Integrations Team to pick their brains on the ins and outs of data validity and gain a better understanding of how retailers can, rather easily, increase the quality and consistency of their eCommerce data.

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Related: Best Practices

Quick Wins for Last Minute Retail Holiday Promotions

Posted by Laura Fasolak on Dec 7, 2016 11:19:57 AM

Quick Wins for Last Minute Retail Holiday Promotions

The holidays are one of the biggest shopping times of the year, which means they are also the busiest. Between an influx of traffic, managing inventory, and processing orders, it’s no surprise if you find yourself trying to put together some last minute promotions for the holidays.So we’ve put together some quick wins for you to use during the final weeks of the holiday season.

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