Customer Retention. Automated

Design Tips for Holiday Email Marketing

Posted by Aviva Imbrey on Sep 1, 2015 10:37:00 AM

 

Holidays 2015 : What's behind the pretty email?

So you finally got someone to open your email, now what? Emails need to be eye-catching, informative and engaging to start. There also has to be a clear goal or call to action. Whether it is brand awareness, promoting sales, or simply showcasing products, you must have a REASON that is more specific than just getting customers to buy more.

Once you narrow down the purpose of the email, then you need to create a roadmap that is designed to get your customer to follow through to the specific goal.

Here, we will look at retail examples of effective holiday emails and why they are successful.


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Related: Holiday Marketing, Best Practices

The Ultimate Holiday Helper: Replenishment

Posted by Katie Powell on Aug 28, 2015 1:56:10 PM

The holiday season can be taxing on consumers. Holiday gatherings and gift giving alone require much thought, time and preparation. As a result, the most wonderful time of the year is also the worst possible time to run out of a relied-upon product.

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Related: Holiday Marketing, Best Practices

Email: The Top Marketing Channel for Customer Retention

Posted by Enelda Butler on Aug 27, 2015 10:35:52 AM

We previously discussed budgeting for customer retention, and now we’ll examine which marketing channels are most prevalent in online retailers’ budgets. According to a recent survey of online retailers, email is the most common marketing tactic, with 94% of respondents utilizing it, and 53% allocating more than half of their budget to email campaigns.

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Related: Customer Retention

Localization Meets Online Retail

Posted by Aviva Imbrey on Aug 20, 2015 9:45:00 AM

Geography and Shopping.

Localization meets online retail.

In this article you will learn how to make some basic segments, ideas on promotions, and how to cross-promote brick-and-mortar retail with online stores.

 

 

How much does what you buy have to do with where you are?

A heck of a lot.

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Related: Customer Retention, Holiday Marketing

An eTail East 2015 Recap

Posted by Chelsea Raegen on Aug 19, 2015 10:00:00 AM

The Windsor Circle team is back in the office after spending the week with over 900 "Wicked Smaht Mahketers" in Boston during eTail East. eTail events offer a unique setting for us, not only do we get to meet new folks in the retail industry, but it's intimate enough that we get to see old faces, too. Building on those relationships is all part of eTail's theme, Transforming Retail. Together.

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Related: Events