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Customer Retention. Automated

Email Design & Development Best Practices

Posted by Mary Fran Thompson on Jul 25, 2017 3:54:15 PM

The first time I dabbled in email design, all I could think was… “I’m doing everything I was told not to do when designing for web.” I’ve made great strides since I developed and deployed my first email design  and wanted to share this knowledge in the form of a few “best practices.”

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Related: Best Practices, Email Marketing

5 Facebook & Instagram Campaigns for Beauty & Skincare Retailers

Posted by Polly Flinch on Jul 6, 2017 3:49:06 PM

The beauty industry is one of the largest retail sectors, raking in $62.46 billion in 2016. While the beauty and skincare industry seems to be impervious to downturns in the market, beauty retailers need to be cognizant of flagging brand loyalty and competition. With the advent of subscription services, like birchbox, consumers have the ability to easily test new products.  In fact, a study by TABS Analytics, found that in cosmetics alone, millennials (ages 18 - 34) are the heaviest buyers. Yet, that willingness to buy doesn’t always translate into

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Related: omnichannel, Social Media

Set Up Facebook & Instagram Ads in 6 Steps

Posted by Polly Flinch on Jun 15, 2017 11:17:31 AM

While many retailers already have some social media strategy in place, it can be daunting to create ad campaigns in Facebook and Instagram (Facebook’s sister site). This blog post will walk you through the steps to create ads using business ad manager, the different options available to you and even give you a few ideas for custom audiences to get you started.

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Related: Best Practices, omnichannel, Social Media

10 Social Media Stats You Need to Know

Posted by Polly Flinch on Apr 12, 2017 11:05:31 AM

While email remains one of the cheapest and most effective ways to drive engagement with your customer and subscriber base, social media is quickly becoming the belle of the ball. In fact, our 2016 Retention Marketing Report ( shameless plug: the 2017 survey is open for the 2017 report - you can take it here) showed a 31% increase in medium and large retailers devoting 26-50% of their budget allocated to marketing to existing customers on paid social media campaigns. This number is an indicator of a trend that we’re seeing out in the marketplace, retailers know they need to be doing something on social media, but the how and what is a little harder to come by. 

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Related: omnichannel, predictive marketing, Social Media

Retargeting High-Value Customers with Consumables

Posted by Polly Flinch on Feb 14, 2017 9:20:05 AM

In a recent study, retailers reported that more than half of their product catalogs were replenishable goods, yet 43% were not running any type of product replenishment campaign. In the age of new features like the Amazon Dash Button, retailers are being challenged to bring the same type of instant gratification and personalization that data giants, like Amazon, are able to provide to their customer base.

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Related: omnichannel, predictive marketing