Customer Retention. Automated

Is Social Media Advertising Worth It?

Posted by Enelda Butler on Jul 28, 2015 1:42:00 PM

Social media usage is reaching all-time highs. In fact, 28% of all website visits are to social networking channels.[1] As consumers are spending more and more time on social media, retailers have a great opportunity to engage with customers through these platforms.

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Related: Customer Retention, Best Practices

Attention All Mahketers: Must-See Sessions at eTail East

Posted by Casey Moore on Jul 21, 2015 3:27:00 PM

We’re officially less than one month away from a wicked good marketing conference in the beautiful city of Boston. With over 1400 attendees, 900 of which are retailers, 110 speakers, and 18 hours of networking, eTail East is sure to be a great time! 

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Right Message, Right Time

Posted by Enelda Butler on Jul 20, 2015 1:52:26 PM

 

You spend time perfecting your emails, making sure you have compelling copy, visuals and offers that will appeal to each of your customers. However, all this work can go to waste if you deploy your email at 3 a.m. You’ve got the right message, but at exactly the wrong time.

How do you figure out the right timing for your message? By utilizing data on your customers’ purchase history to inform this decision.

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Related: Customer Retention, Best Practices

Back to School. It’s Personal.

Posted by Aviva Imbrey on Jul 17, 2015 9:00:00 AM

 

Back to School is a huge retail event that’s just around the corner. Before ramping up your marketing by creating campaigns and special promotions, make sure to jump into your customers’ mindsets to see how back to school affects them.

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Related: Customer Retention, Holiday Marketing, Best Practices

Lessons from Amazon Prime Day

Posted by Polly Flinch on Jul 16, 2015 10:52:00 AM

In celebration of its 20th Anniversary, Amazon created Prime Day - a one day event exclusively for Amazon Prime customers that was dreamt up as a way to boost and replicate sales seen during Black Friday and Cyber Monday during the summer months. Amazon is not the first retailer to create their own "holiday" - Ben & Jerry's Free Cone Day, Krispy Kreme's Free Donut Day, Chick-fil-A's Dress Like A Cow Day - but they are the first eCommerce store to try this. Met by high consumer demand from Prime members, Prime Day disappointed many, but the numbers tell a different story. 

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Related: Customer Retention, Holiday Marketing