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Customer Retention. Automated

100+ Subject Lines for the Holidays

Posted by Aviva Imbrey on Nov 16, 2015 12:04:09 PM

New Update! Subject lines have been added for different segmented customer groups. Read Below to see new subject lines for Best Customers, Churning Customers, and Cyber Monday Buyers.

In case you're suffering from writer's block, or simply want some inspiration to start cranking out a ton of holiday emails, here's a list of 100+ subject lines. Steal away!


Remember, make sure that you're segmenting your lists and personalizing your subject lines as much as possible. We make that part easy by offering a free trial of our Custom Segment Builder for the holidays this year.



Holiday Cheer

  • Merry Must-Haves!
  • Gifts for Him, Her and Kids
  • The Gift (Better) Guide.
  • Shine Bright with These Gifts

Take Action

  • 48 hours before Christmas...we got you covered!
  • Click.Ship.Wrap.Give.
  • Holiday shopping...It’s a wrap!
  • 12 Days of Giving. Start now and save!


  • ‘Tis the season to save some money!
  • Sweeten up your holidays with (Product or Brand Name)
  • Deck the Halls with These Deals
  • Shop, Save and Jingle Like You Mean It


  • Cheers to no stress this holiday!
  • Last-minute gifts coming right up!
  • 15 Days of Gifts
  • ___ Days ‘til Christmas. We got your back!

**New Segmented Campaigns

Active Best Customers
  • A special stocking stuffer for our best customers only
  • You've shopped here before... Santa wants to show appreciation
Churning Best Customers (Used to be your highest spenders, but it's been 6 months+ since their last order)
  • OMG, where are you? We're pulling out all the stops this holiday season
  • Because we miss you... a special extra incentive for only you this Christmas
Lapsed Customers (Haven't bought since last year’s holidays)
  • Ummm... Has it really been a year?
  • Have you been hibernating all year?
Cyber Monday Big Spenders (They’ve spent $___ or more, now it’s time to push them to another purchase with less discounts)
  • Yes, there's more! The only thing better than your Cyber Monday purchase is…
  • A (gift card) for you to use after Cyber Monday


For more FREE seasonal resources subscribe to our blog or simply check out our Holiday Hub. If you're interested in the free trial that allows you to view your customer data and build a variety of custom segments for your email marketing.

Happy holiday emailing!


 Looking for more inspiration? Download the Art of the Subject Line eBook 


Topics: Holiday Marketing