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Customer Retention. Automated

9 Awesome Email Subject Line Examples

Posted by Andrew Pearson on Aug 3, 2014 4:58:00 PM
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I want to share some awesome subject lines that our clients are using to drive fantastic open rates.  We were particularly pleased with the subject line of a recent email campaign we designed for Windsor Circle client Dorcy Direct.

Need more inspiration?
25 Cart Recovery Subject Lines & 100+ Valentine's Day Subject Lines

Get Lit this Labor Day

Eye catching, fun, and well-matched to the imagery and products promoted. Our Services team created this fun annimated .gif image as part of the email.  Watch the light... and read below for 9 more examples.

Great annimated gif for email marketing campaign

The subject lines below are all from automated emails that our clients have set up using their email software of choice.  They are triggered to send based on purchase history data that Windsor Circle updates continuously in custom fields within the email software.  It is this access and use of actual customer order data that allows a merchant to send highly relevant emails (with relevant subject lines) that drive fantastic open rates and conversions.

Meet The Founders
61% Open Rate;  2nd triggered email in new customer welcome series.

A Special Loyal Customer Coupon (And an Invitation...) 
85% Open Rate; Triggered when a customer becomes a "best" customer, based on automated RFM scoring, in this case when a customer is in the top quartiles for Recency, Frequency, and Monetary value (Score of R1F1M1). 

Welcome to {Company-Name}!  Here's a special thank you. 
55% Open Rate; Sent after a customer's first purchase.

Based on what you bought, you're gonna' love this 
29% Open Rate; Automated product recommendation using Windsor Circle's Hot Combo custom fields in the merchant's email marketing software, based on analysis of purchase history trends.

Welcome to our Newsletter! Here's $10 Off for Signing Up
55% Open Rate; Sent after new subscription.

Thank You! 
67% Open Rate; First email in an automated post-purchase thank you series.

Best Customers Like You Get a Free Koozie Next Order 
55% Open Rate; Automated best customer reward when total spend > $150

*|FNAME|*, we could use your feedback
48% Open Rate; Triggered 10 days after subscription to "parents' guide" emails

An Early Birthday Gift for You 
77% Open Rate, Triggered 2 weeks before customer birthday.


Looking for more inspiration? Download the Art of the Subject Line eBook

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Topics: Best Practices, Email Marketing