<div style="display:inline;"> <img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/968639469/?value=0&amp;guid=ON&amp;script=0">

Customer Retention. Automated

Empirical data re: AOV of One Time Buyers v Repeat Buyers

Posted by Matt Williamson on Jun 29, 2012 9:46:00 AM

As we gear up for deployment of our analytics capability, we're surfacing some very interesting trends.  An old adage that we hear with some regularity from our retail clients is that a loyal repeat customer is worth more than one time buyers.  We're at a point where we're seeing a trend across our clients' data...  that on average, average order value (AOV) for repeat buyers is 30%-50% higher than that for one time buyers.

Read More >>