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Customer Retention. Automated

Empirical data re: AOV of One Time Buyers v Repeat Buyers

Posted by Matt Williamson on Jun 29, 2012 9:46:00 AM

As we gear up for deployment of our analytics capability, we're surfacing some very interesting trends.  An old adage that we hear with some regularity from our retail clients is that a loyal repeat customer is worth more than one time buyers.  We're at a point where we're seeing a trend across our clients' data...  that on average, average order value (AOV) for repeat buyers is 30%-50% higher than that for one time buyers.