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Customer Retention. Automated

6x Revenue from 1/20th the Customers

Posted by Andrew Pearson on Apr 16, 2013 10:46:00 AM

Sean Godier, CEO at Business-Supply.com, saw great return from an email coupon campaign in March. He generated a list of Best Customers from a Windsor Circle segment, and sent one email with a 10% off coupon. At the same day and time, he sent a 5% coupon to the remainder of his list, with tens of thousands of subscribers, and totaling 21 times more customers than the Best Customer segment.

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Related: Customer Retention, Best Practices