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Customer Retention. Automated

Why Should I Integrate My eCommerce Big Data for Customer Loyalty?

Posted by Matt Williamson on Jun 26, 2013 4:42:00 PM

The data is clear at this point...  one must have access to their eCommerce transactional history (ie, eCommerce "Big Data") if they are going be effective in retention marketing and customer loyalty.

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Understanding Customer Lifetime Value (CLV) | CLV Calculator

Posted by Matt Williamson on Jun 26, 2013 11:35:00 AM

We often get asked for help on how to understand Customer Lifetime Value (CLV) or Lifetime Value (LTV).

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Setting up a Welcome Series Email Campaign

Posted by Andrew Pearson on Jun 25, 2013 3:22:00 PM

Windsor Circle helps online retailers leverage their eCommerce data in different kinds of targeted email campaigns. This week we explore the Welcome Series campaign.

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Related: Best Practices, Email Marketing

The 9 Pillars of Retention Automation

Posted by Andrew Pearson on Jun 18, 2013 9:40:00 AM

We believe that powerful, margin enriching customer loyalty programs can be logically organized and automated.

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Retention Marketing is 2.5X as Efficient as Acquisition Marketing

Posted by Matt Williamson on Jun 17, 2013 3:33:00 PM

We all intuitively know it and say it. "Our best asset is our customers!" The Adobe Loyal Shopper's Report (launched in April 2013) put some real numbers to it, so we took it a step further to demonstrate numerically how much more effective and efficient retention marketing can be.  To be clear, this isn't a call to drop acquisition marketing...  far from it.  But, what is important to digest is that for businesses who are trying to find new sources of competitive advantage, it is empirically possible to demonstrate that your existing customer base might be your newest source of gold.

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Related: Customer Retention

Windsor Circle and WhatCounts Team up for a Whitepaper

Posted by Andrew Pearson on Jun 14, 2013 11:56:00 AM

We've launched a co-branded white paper with our partners WhatCounts, released today in the "Gamechanger" email marketing newsletter.  Check it out!

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