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Customer Retention. Automated

Six Landing Page Best Practices

Posted by Andrew Pearson on Jan 9, 2014 3:24:00 PM

Landing pages are one of the most important elements of modern lead generation.  A landing page can capture leads at a much higher rate than your homepage by providing a specific offer, clear calls to action, limited navigation, a simple form, and an instant win for the visitor.  Combining an eye-catching offer button with an effective landing page can turn what was once just web traffic into a steady stream of leads for your sales team.