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Customer Retention. Automated

How Startups can Succeed and Grow Using Data

Posted by Rosa Fattahi on Nov 19, 2014 12:17:00 PM

Succeeding as a startup - especially in retail or eCommerce - can be extremely difficult in today's highly competitive economy. In fact, a 2013 study of US startup success rates found that nearly half of all startups will fail within just three years, primarily due to lack of knowledge, planning, and/or record-keeping skills. 

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Related: Customer Retention

3 Killer SEO Tips via Internet Summit 2014

Posted by Andrew Pearson on Nov 13, 2014 1:16:00 PM


Yesterday, team members of Windsor Circle were at the Internet Summit 2014 Digital Marketing Conference in Raleigh NC, both as proud sponsors and knowledge seeking attendees.

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Related: Best Practices

Marketing = Data + Expertise + Intuition

Posted by Polly Flinch on Nov 6, 2014 2:13:00 PM

As technology advances and data becomes an integral part of the marketing strategy, marketers are turning to marketing automation tools to help drive leads. According to Leyda Hernandez, Director of Marketing at Priori Legal, "data by itself is not useful. You need to analyze it to get actionable insights." This alone can take time, but with the rise of marketing automation and the ability to analyze data automatically, all of a sudden marketers have access to a tool that not only gives them hard numbers, but saves them time while providing valuable insights. 

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Related: Customer Retention

Cyber Monday & Black Friday Email Campaign Ideas

Posted by Victoria Lopiano on Nov 5, 2014 2:55:00 PM

It's officially November (when did that happen?!); the weather's turning cold and now that Halloween has passed us, lo-and-behold, the Christmas decorations are coming out. The holidays are always a wonderful time of the year to spend time with friends and family, give thanks for all we have, and as marketers, send plenty of emails. Without question, email frequency will increase during the holiday season, with some retail companies ramping up their sending to as much as 10x as often during the week.

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Related: Holiday Marketing