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Customer Retention. Automated

25+ Subject Lines for Cart Recovery

Posted by Andrew Pearson on Dec 31, 2014 3:46:00 PM

Recovering carts is a fundamental element of a successful marketing strategy for eCommerce businesses. Merchandise that is abandoned by shoppers presents a clear signal of what items a visitor is interested in purchasing. Dropped carts offer retailers a huge opportunity to retarget these visitors, who are just tip-toeing around the "purchase now" button, through personalized email campaigns. 

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Related: Customer Retention, Best Practices

The Year of Mobile & eCommerce

Posted by Polly Flinch on Dec 31, 2014 3:18:00 PM

As this year comes to a close – it’s time to take a look back at 2014 and see how retailers faired. While many retailers had disappointing sales over Black Friday and Cyber Monday/Tuesday, there are three main takeaways from the year:

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Mobile Marketing Domination & Responsive Design

Posted by Andrew Pearson on Dec 30, 2014 9:37:00 AM

According to one study, there will be at least 10 billion mobile devices in the world by the year 2017. Of those, 54 percent will be smartphones. This is why it’s becoming increasingly important to understand the quickly growing mobile market.

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Data-Driven Marketing Solves Luxury Retailer Challenge

Posted by Mallorie Moore on Dec 15, 2014 3:42:00 PM

The Challenge

As eCommerce presences throughout the luxury industry accelerate, luxury apparel retailers find themselves with a unique challenge: How do we create a tailored experience to our brand loyal customers, via the click of a button? More so, how do we deliver a curated experience that mirrors the traditional in-store experience, without point-of-purchase face time?

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Related: Customer Retention

The Ins & Outs of Cart Recovery

Posted by Enelda Butler on Dec 11, 2014 3:06:00 PM

With increases in online and mobile shopping, eCommerce retailers are dealing with growing numbers of customers abandoning their shopping carts. On average, online retailers experience a 65 percent rate of shopping cart abandonment, leading to nearly $4 trillion in merchandise lost each year. [1]  According to a recent Omniture study, when a retailer follows up with a customer email after they abandon their shopping cart, about 2% will make a purchase.

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Email Receipts Open New Doors for Lifecycle Marketing

Posted by Rosa Fattahi on Dec 1, 2014 3:24:00 PM

Electronic, emailed receipts are expanding the possibilities for lifecycle marketing by giving retail and eCommerce merchants a new and innovative way to reach out and market directly to existing customers. 

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Related: Customer Retention