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Customer Retention. Automated

eTail West 2015 Recap

Posted by Andrew Pearson on Feb 26, 2015 10:37:00 AM

In anticipation for eTail West, over 600 attending retailers were surveyed on which technology areas they are considering investing in. 75% indicated they are looking to spend portions of their budgets on personalization solutions along with 65% stating they are on the search for data and analytics solutions.

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Trigger Customer Satisfaction Surveys with Automation

Posted by Matt Williamson on Feb 25, 2015 3:40:00 PM

First off… why are reviews important?

The simple answer… they provide a structure for determining customer satisfaction. But, let’s dig in a bit deeper. Reviews provide a customer loyalty metric for measuring where your company stands and where it needs to go, to continue turning one time purchasers into loyal enthusiasts. Now, if you’re wondering why you should increase the time you spend on getting direct insight from your current customers, rather than spend this time on acquiring new customers, here’s why…

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Related: Best Practices, Email Marketing

8 Technology Shifts Retailers Can Learn From

Posted by Aviva Imbrey on Feb 24, 2015 3:51:00 PM

Not always hitting the bullseye, Target is a brand the provides some retail lessons for the industry. I like to compare Target to a massive ship cruising through uncharted territory. The ship is made up of many moving parts, with large engines and areas that operate like clockwork, while other areas are designated for testing out new bells and whistles. The water is choppy and unpredictable and the climate is changing.

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Anniversary Emails: The Unofficial Win-Back Campaign

Posted by Enelda Butler on Feb 19, 2015 3:55:00 PM

By now you likely know the importance of win-back campaigns in retaining customers and driving revenue. But in addition automated win-back emails, there are other messages that can be sent to potentially churning customers. Anniversary emails are a way to reach customers regardless of whether they’ve repurchased recently. These “unofficial” win-back messages make the customer feel special and let them know that you value your past business.

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Related: Best Practices, Email Marketing

Optimize acquisition; double down on retention

Posted by Jamie Field on Feb 17, 2015 3:12:00 PM

 

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High Five Conference 2015 - Top Five Must See Sessions

Posted by Mallorie Moore on Feb 16, 2015 11:54:00 AM
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Weather Proof Email Marketing

Posted by Mallorie Moore on Feb 16, 2015 11:47:00 AM

Here’s the thing, messaging is only impactful when it’s relevant. So, focus on creating relevant email sends to your local brick and mortar and online stores subscribers by geo-segmenting your customers.

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Top 5 eCommerce Metrics: Part 2

Posted by Amy McCarthy on Feb 13, 2015 3:16:00 PM

In part one of our Top eCommerce Metrics series, we covered why Page Level Bounce Rate, Keyword & Keyword Phrases, Checkout pages by Technology, Visits by Country, Assisted Conversions are key metrics that eCommerce business need to be tracking.

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Valentine's Day: Heart of Customer Retention Strategies

Posted by Andrew Pearson on Feb 12, 2015 11:04:00 AM

For a growing number of online retailers, Valentine's Day is a key revenue driver. While cards, candy & flowers are the norm, many online shoppers shred-the-box, and purchase electronics or arrange special travel experiences and are perfectly acceptable gifts to give on Valentine's Day.

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Related: Holiday Marketing, Best Practices

Top 5 Retail Campaigns You Must Run in 2015

Posted by Caroline Riddle on Feb 10, 2015 3:32:00 PM

2015 is the year...your year, the year you make the most out of your marketing campaigns. If you made a New Year’s resolution to improve your marketing program, we’re here to help! 

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6 Landing Page Best Practices

Posted by Andrew Pearson on Feb 10, 2015 3:09:00 PM

Landing pages are one of the most important elements of modern lead generation. A landing page can capture leads at a much higher rate than your homepage by providing specific offers, clear calls to action, limited navigation, a simple form, and an instant win for the visitor. 

Here at Windsor Circle, we eat our own dog food - we've gotten hundred of leads through our own landing pages! Read below to see what we've learned.

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Related: Best Practices

Replenishment: The Art of Never Running Out

Posted by Enelda Butler on Feb 9, 2015 3:23:00 PM

What if whenever you were about to run out of coffee, shampoo, razors and even toilet paper they all showed up magically on your doorstep? With data-driven automated replenishment campaigns, retailers can make this a reality for their customers.

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Relax. Windsor Circle’s got you covered for eTail West

Posted by Yuyi Li on Feb 9, 2015 10:40:00 AM

Relax. Windsor Circle’s got you covered for eTail West 2015 

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ROI Revolution Retail Traffic & Conversion Summit 2015

Posted by Enelda Butler on Feb 5, 2015 11:26:00 AM

ROI Revolution Retail Traffic & Conversion Summit 2015

February 11th & 12th 2015, Orlando Florida

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