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Customer Retention. Automated

Priming the Pump: Light Box Email Capture

Posted by Matt Williamson on May 26, 2015 3:21:00 PM

We see a lot of retailers who wait until the purchase to try to gain permission to market to their customers.  This is problematic because we've all had the experience of receiving a barage of emails following a purchase, and often unsubscribe then and there.

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Related: Best Practices

2.7x Revenue from Segmentation

Posted by Andrew Pearson on May 26, 2015 3:06:00 PM

 

Check out our brand new case study featuring Windsor Circle client Onward Reserve. This premium men's lifestyle fashion and apparel retailer is segmenting their regular marketing emails into 4 variations by leveraging purchase history data, and automating loyalty programs for their best customers. They're making 2.7 times the revenue from this approach!

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Unveiling 9 Pillars of Retention Automation at Silverpop Amplify

Posted by Andrew Pearson on May 23, 2015 11:37:00 AM

Last week the Windsor Circle team exhibited and spoke at Silverpop Amplify 2013 in Atlanta GA.  There was a heavy emphasis on marketing automation, particularly around linking buyer personas to digital automation strategies. It was widely agreed that purchase history data is a key element of creating buyer personas and customer segments.

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Navigate a Changing Marketing Landscape

Posted by Rosa Fattahi on May 19, 2015 11:56:00 AM

Marketing professionals must adopt new strategies for success in our ever-changing modern retail and eCommerce industries. To provide area companies the chance to learn marketing strategies to from industry experts, the Triangle chapter of the American Marketing Association holds an annual panel discussion during which C-suite executives from leading companies share insights on the future of marketing.

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Python + Encoding

Posted by Polly Flinch on May 15, 2015 11:03:00 AM

Like so many computer science students, I started my programming career using Java. It's a fantastic first language for programmers for a host of reasons: it's free (including some awesome IDEs like Eclipse and IntelliJ), there's a huge and supportive community with significant amounts of commercial use (jobs!), the compiler is fairly helpful in finding bugs, strict typing encourages explicit programming, and so on. My first job was programming in Java, too. I loved it.

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5 Steps to Flawless Health & Beauty Marketing

Posted by Mallorie Moore on May 14, 2015 8:58:00 AM

A quick and easy way to grow revenue and customer engagement is to interact with key segments of your customers in different ways. From churning customers to customers buying replenishable products here are 5 steps to creating flawless marketing campaigns in the Health & Beauty Industry.

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Windsor Circle at IRCE 2015

Posted by Chelsea Raegen on May 11, 2015 4:47:00 PM

The countdown is on for IRCE 2015 and Windsor Circle’s marketing team has been in full swing preparing for “The Main e-Vent.” This year the conference comes with a 250,000 square-foot exhibit hall that will house more than 600 companies, provide a platform for top-notch content from over 200 experts and draw in 10,000+ attendees all from the eCommerce industry.

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Related: Events

What to See, and How to Win, at IRCE 2015

Posted by Enelda Butler on May 11, 2015 4:06:00 PM
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Related: Events

7 Reasons the Windsor Circle Development Team is Kicking Butt

Posted by Aviva Imbrey on May 8, 2015 2:59:00 PM

For most of us who do not speak the developer language we can feel in the dark about what really goes on within software engineering. Lets take a look into the Windsor Circle department and see where the magic happens.

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Related: Our Culture

Using Reviews to Build a Customer Community

Posted by Polly Flinch on May 1, 2015 11:38:00 AM

Asking customers for product reviews and feedback is a simple, efficient, and frankly, helpful way to make your customers feel like they are part of your company. It’s a win-win – you get product reviews that can be posted to your site to create the feeling of community, while the customer gets to give their opinion (who doesn’t love to do that), thus feeling a strong connection to the product and the brand.

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