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Customer Retention. Automated

2 Key Ways to Impact Your Niche Customer Base for Online Retailers

Posted by Aviva Imbrey on Jun 30, 2015 10:00:00 AM

 

 

For the smaller retailers out there, we wanted to highlight a recent success story of a niche small online retail store and client of Windsor Circle, The Long Tie Store.

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Related: Customer Retention, Best Practices

One Size Does Not Fit All

Posted by Enelda Butler on Jun 29, 2015 9:52:00 AM

Batch and blast email marketing is ineffective when trying to reach customers who are at different stages of their journey with your company. Because of this, data-driven marketing is key in crafting a customized experience for each of your customers.

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Must-see Sessions: Demandware XChange 2015

Posted by Enelda Butler on Jun 29, 2015 9:43:00 AM

Demandware XChange 2015

April 13-15, Las Vegas 

Windsor Circle is a proud sponsor of the fifth annual XChange Conference, where Demandware clients meet for a source of fresh ideas, insights and inspiration. This year's theme of shaping the future of retail combines two and a half days of valuable presentations on how to grow your business.

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Meet the Marketing Team

Posted by Nathan Brody on Jun 29, 2015 9:26:00 AM

mkt-team2

Ah, yes. Marketing! Hopefully you’ve had the chance to better acquaint yourself with the Client Success, Sales, and Relationship Management Teams from previous blog posts. And now, it is time to unveil the curtain and showcase the masterminds of Windsor Circle’s Marketing department! Among other achievements, they are extending the Windsor Circle brand further each and every day, whether it be through our newsletter, case studies, webinars, or this illustrious blog.

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I slept with 25 CEOs Last Night... For a Good Cause!

Posted by Matt Williamson on Jun 29, 2015 9:04:00 AM

Part of the Windsor Circle culture is to volunteer in our community on a regular basis.  

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Predicted Order Date: Save Your Customers

Posted by Polly Flinch on Jun 17, 2015 5:03:00 PM

A customer you keep is a customer you don't have to find. These days it can take anywhere from 3-5 purchases before a customer has paid for their cost of acquisition (CAC), so doesn't it make sense to keep your customers? One of the emails that we at Windsor Circle touch on fairly often is the Win-Back campaign - a way to save your high value, churning customers. Generally a Win-Back campaign consists of 3 emails that are sent over a set period of time (based on a retailers latency data) with escalating offers and language. 

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Related: Customer Retention, Best Practices

Welcome Interns!

Posted by Casey Moore on Jun 16, 2015 1:55:00 PM

 

Summer time is here and Windsor Circle is thrilled to welcome seven awesome interns to the team!  Our summer interns are apart of the inaugural class of our brand new internship program. They have come for multiple universities, and we are excited to work with each of them! 

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Windsor Circle’s Sponsorship of PyLadies

Posted by Nathan Brody on Jun 10, 2015 11:51:01 AM

Windsor Circle is a proud local sponsor of PyLadies RDU! PyLadies is an international mentorship program with a focus on helping young women become active participants and leaders in the Python coding community.

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Related: Our Culture

IRCE 2015: Data & The Internet of Things

Posted by Polly Flinch on Jun 9, 2015 10:17:00 AM

Internet Retailer Conference & Exhibition is one of the largest conferences for eCommerce with over 10,000 attendees. This action packed event brings together companies ranging from one-man shops to multi-billion dollar corporations for three days of networking, learning, and innovation. I was lucky enough to walk the show floor and speak to many retailers, vendors, and partners about the trends and topics they were seeing this year at IRCE. If you didn't get a chance to attend IRCE or stop by our booth, please direct your attention to the photo on the left of our 16 foot castle and the team. 

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Related: Events

Announcing a new partnership with Lyris

Posted by Andrew Pearson on Jun 3, 2015 5:04:00 PM

Lyris, a global provider of digital marketing solutions, announced the availability of Retention Automation solutions designed to track, engage, and convert web shoppers into loyal customers. This solutions is immediately available for users of Lyris’ digital marketing applications.  Windsor Circle will demonstrate this new capability, and our 9 Pillars of Retention Automation framework, on a free webinar on Thursday, October 3rd at 1 pm EST / 10 am PST.

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A Tailor Made Audience

Posted by Enelda Butler on Jun 1, 2015 1:35:00 PM

Social media advertising is growing at a rapid pace. In fact, revenue generated from advertisements on these sites is projected to reach $11 billion by 2017. Additionally, as more consumers are visiting social media sites on mobile devices, reaching customers through these channels is vital.

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Related: Best Practices

Must-See Sessions at Salesforce Connections 2015

Posted by Casey Moore on Jun 1, 2015 11:09:00 AM

 

We are proud to be a gold sponsor at this year’s Salesforce Connections and hosting our own breakout session. We can’t wait to join in on all the fun in New York City! We've got great giveaways, awesome content to deliver and a party you won't want to miss! Below we have given a few suggestions for must-see events.

Tuesday June 16th

  • Inspirational Speaker: Coach Mike Krzyzewski  

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Out of the Box: Q2 Team Day

Posted by Joseph Bassey on Jun 1, 2015 9:53:00 AM

Windsor Circle is passionate about transcending the norm in pursuit of meaningful and lasting progress. A critical part of this effort is Team Day! Once a quarter, our team leaves the office behind and commits an entire day to intentional engagement with one another and with the Durham community.

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