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Customer Retention. Automated

Is Social Media Advertising Worth It?

Posted by Enelda Butler on Jul 28, 2015 1:42:00 PM

Social media usage is reaching all-time highs. In fact, 28% of all website visits are to social networking channels.[1] As consumers are spending more and more time on social media, retailers have a great opportunity to engage with customers through these platforms.

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Related: Customer Retention, Best Practices

Attention All Mahketers: Must-See Sessions at eTail East

Posted by Casey Moore on Jul 21, 2015 3:27:00 PM

We’re officially less than one month away from a wicked good marketing conference in the beautiful city of Boston. With over 1400 attendees, 900 of which are retailers, 110 speakers, and 18 hours of networking, eTail East is sure to be a great time! 

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Right Message, Right Time

Posted by Enelda Butler on Jul 20, 2015 1:52:26 PM

 

You spend time perfecting your emails, making sure you have compelling copy, visuals and offers that will appeal to each of your customers. However, all this work can go to waste if you deploy your email at 3 a.m. You’ve got the right message, but at exactly the wrong time.

How do you figure out the right timing for your message? By utilizing data on your customers’ purchase history to inform this decision.

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Related: Customer Retention, Best Practices

Back to School. It’s Personal.

Posted by Aviva Imbrey on Jul 17, 2015 9:00:00 AM

 

Back to School is a huge retail event that’s just around the corner. Before ramping up your marketing by creating campaigns and special promotions, make sure to jump into your customers’ mindsets to see how back to school affects them.

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Related: Customer Retention, Holiday Marketing, Best Practices

Lessons from Amazon Prime Day

Posted by Polly Flinch on Jul 16, 2015 10:52:00 AM

In celebration of its 20th Anniversary, Amazon created Prime Day - a one day event exclusively for Amazon Prime customers that was dreamt up as a way to boost and replicate sales seen during Black Friday and Cyber Monday during the summer months. Amazon is not the first retailer to create their own "holiday" - Ben & Jerry's Free Cone Day, Krispy Kreme's Free Donut Day, Chick-fil-A's Dress Like A Cow Day - but they are the first eCommerce store to try this. Met by high consumer demand from Prime members, Prime Day disappointed many, but the numbers tell a different story. 

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Related: Customer Retention, Holiday Marketing

Why Your Open & Click Rates Are Misleading Metrics

Posted by Polly Flinch on Jul 16, 2015 8:44:57 AM

In a recent retention marketing survey, we found that over 50% of retailers send the same email promotions to their entire customer base. As all good marketers do, these retailers look at open and click rates for each send, but there is just one glaring problem: these reported open and click rates don't show retailers how key customer segments are interacting with their emails. As we head into the holiday season, there is one simple and powerful change retailers can make to increase engagement and drive revenue.

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Related: Customer Retention, Best Practices

Crafting Your Way To Retention

Posted by Enelda Butler on Jul 15, 2015 11:06:08 AM

Batch-and-blast emails are ineffective when trying to reach customers who are at different phases of their relationship with your brand. Because no two customers are the exactly the same, data-driven marketing is key in crafting a customized experience for each of your purchasers.

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Related: Customer Retention, Best Practices

Coining Customer Retention

Posted by Mallorie Moore on Jul 9, 2015 12:00:00 PM

SilverTowne is one of America’s largest and most respected numismatics dealers of collectible coins and bullion. As a niche retailer, they use Windsor Circle powered automated retention emails to create and deploy personalized, data-driven marketing campaigns that drive increased engagement and repeat purchases from their unique customer base.

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Related: Best Practices

More Green Pants Please: Q&A with Our New Hires

Posted by Casey Moore on Jul 9, 2015 11:13:00 AM

A new order of our custom, swaggy, and impossible to miss green pants has been sent to Pennington & Bailes. Why do you ask? Well, because our family is growing. We are excited to welcome four new creative minds to our Windsor Circle family. Client Success, Marketing, and Development have all added new members to their teams.

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Related: Our Culture

Meet the Product Team

Posted by Casey Moore on Jul 8, 2015 11:01:00 AM

 

Our company is growing quickly, and with company growth comes product growth. Over the past several months we have added a few more brilliant minds to our product team. We are excited to welcome them to our team, and are looking forward to each of them adding to our product’s success. Learn a little bit more about the outstanding product team below.

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Top 4 Data-Driven Segments for the Food & Beverage Industry

Posted by Enelda Butler on Jul 1, 2015 9:38:00 AM

Food and beverage retailers using batch and blast email marketing are challenged with relevantly reaching their individual customers. By leveraging purchase data, food and beverage retailers can strategically design email marketing campaigns with the highest potential for customer retention. 

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Related: Best Practices