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Customer Retention. Automated

The Ultimate Holiday Helper: Replenishment

Posted by Katie Powell on Aug 28, 2015 1:56:10 PM

The holiday season can be taxing on consumers. Holiday gatherings and gift giving alone require much thought, time and preparation. As a result, the most wonderful time of the year is also the worst possible time to run out of a relied-upon product.

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Related: Holiday Marketing, Best Practices

Email: The Top Marketing Channel for Customer Retention

Posted by Andrew Pearson on Aug 27, 2015 10:35:52 AM

We previously discussed budgeting for customer retention, and now we’ll examine which marketing channels are most prevalent in online retailers’ budgets. According to a recent survey of online retailers, email is the most common marketing tactic, with 94% of respondents utilizing it, and 53% allocating more than half of their budget to email campaigns.

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Related: Customer Retention

Localization Meets Online Retail

Posted by Aviva Imbrey on Aug 20, 2015 9:45:00 AM

Geography and Shopping.

Localization meets online retail.

In this article you will learn how to make some basic segments, ideas on promotions, and how to cross-promote brick-and-mortar retail with online stores.

 

 

How much does what you buy have to do with where you are?

A heck of a lot.

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Related: Customer Retention, Holiday Marketing

An eTail East 2015 Recap

Posted by Chelsea Raegen on Aug 19, 2015 10:00:00 AM

The Windsor Circle team is back in the office after spending the week with over 900 "Wicked Smaht Mahketers" in Boston during eTail East. eTail events offer a unique setting for us, not only do we get to meet new folks in the retail industry, but it's intimate enough that we get to see old faces, too. Building on those relationships is all part of eTail's theme, Transforming Retail. Together.

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Related: Events

Top 25 Holiday Campaigns from 2014

Posted by Katie Powell on Aug 18, 2015 1:08:15 PM

After pouring through hundreds of emails sent by online retailers between November 1 and December 31, we’ve compiled a list of the top 25 holiday email campaigns from 2014.

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Related: Customer Retention, Holiday Marketing

Budgeting for Retention

Posted by Enelda Butler on Aug 14, 2015 1:58:10 PM

Customer retention should be one of the most important parts of a retailer’s marketing strategy. After all, a customer you keep is a customer that you don’t have to find. In fact, it costs 6 to 7 times more to gain a new customer than keep an existing one.[1] Surprisingly, a large number of retailers are not allocating much of their marketing budget to retention programs.

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Related: Customer Retention

Finding Your Top 5 Products for the Holidays

Posted by Polly Flinch on Aug 12, 2015 2:20:55 PM

It’s only August, but for retailers, the holiday season is already here. This holiday season make sure you are armed with data-driven email campaigns to blow your competition out of the water. Read on to learn how you can find your top products from last holiday season and leverage them to create data-driven email campaigns.

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Related: Holiday Marketing, Best Practices

You've Created Your Personas, Now What?

Posted by Polly Flinch on Aug 11, 2015 5:32:00 PM

Creating personalized, emails for your customers is key to staying top of mind and relevant in the inbox. To this end, marketers have invested heavily in persona marketing - the practice of creating fictional characters that represent your customers to help inform tone of voice, content, and messaging. But what do you do once you’ve created your personas? How do you know where each of your customers fits?

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Related: Customer Retention, Best Practices

Browsing through the Holidays

Posted by Enelda Butler on Aug 11, 2015 4:04:03 PM

We all love window shopping during the holidays. Now that more and more retail activity is happening online (nearly $102 billion in 2014 holiday season) a virtual form of window shopping is becoming common.[1] Many consumers browse online stores extensively before making a purchase. Some of this browse activity results in an order, but much of it does not. How do you motivate potential customers to make the decision to order from you?

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Related: Holiday Marketing, Best Practices

Introducing Our Newest Integration with IBM WebSphere Commerce

Posted by Caroline Riddle on Aug 10, 2015 11:36:00 AM

Today we’re excited to announce our latest eCommerce integration with IBM WebSphere Commerce and it’s cloud-based IBM Commerce on Cloud. This integration marks the 17th eCommerce integration built by Windsor Circle. These eCommerce integrations bridge a disconnect between customer data stored in a merchant’s eCommerce platform with their email marketing service provider (ESP).

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'Tis the Season to Recover

Posted by Enelda Butler on Aug 4, 2015 3:49:00 PM

The winter holidays are fast approaching. This time of year provides a great opportunity for retailers to reach new, and retain existing, customers as many eCommerce sites experience a significant spike in web traffic during November and December. More and more consumers are turning online for their holiday shopping, with nearly $102 billion spent online in the 2014 holiday season.[1]

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Related: Holiday Marketing, Best Practices

Why Two Purchases Aren’t Enough

Posted by Enelda Butler on Aug 3, 2015 9:49:20 AM

According to a recent survey of leading online retailers, respondents reported only 11-20% of their customers have purchased from them three or more times. This threshold is our definition of a retained customer. Retained customers are essential to any online business because they are worth more than one- or two-time purchasers in the long-run based on Customer Lifetime Value (CLV).

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Related: Customer Retention, Best Practices