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Customer Retention. Automated

The Top 3 Email Campaigns for Customer Retention

Posted by Enelda Butler on Sep 23, 2015 9:57:55 AM

We previously discussed how email is the most common marketing tool for online retailers. But what is the top email campaign for customer retention?

We asked leading online retailers to name which of their campaigns were the strongest performers. According to our survey, the top three email series were: post purchase, welcome, and product recommendations.

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Related: Customer Retention, Best Practices

The Ins & Outs of RFM Analysis

Posted by Polly Flinch on Sep 18, 2015 4:07:09 PM

RFM Analysis is a proven marketing technique that has traditionally been used by catalogers (old school marketers) to increase conversion rates and reduce the cost of mailing catalogs. Now the Golden Age of the catalog may be behind us, but digital marketers can learn a thing or two from marketers of the past, by using RFM analysis to increase conversion rates, personalization, relevancy, and ultimately revenue and user experience. Think of it this way, do you know who your best customers are? What about your churning customers? What about your customers who spend a lot, but only purchase once in a while? If you’ve answered no to any of the above questions, this article may help you.

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Related: Customer Retention, Best Practices

Average Order Value Defined

Posted by Aviva Imbrey on Sep 18, 2015 2:09:00 PM

When evaluating your retail business metrics, obviously the first thing that comes to mind is revenue. But what metrics can you look into that drive that? There are a number of key ways to measure your progress, but today we are going to focus on only one: Average Order Value.

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Related: Customer Retention, Best Practices

The Power of Segmentation

Posted by Enelda Butler on Sep 17, 2015 12:05:24 PM

 

Segmentation is a great way to make sure you’re getting the right message to different groups of customers. However, according to a survey of leading online retailers, 50% of respondents reported that they do not segment their regular promotional emails or newsletters. Segmentation helps to build relationships with customers by leading to increased engagement with your email marketing. In fact, for segmented messages open rates are 13% higher and click rates increase 52% when compared to average engagement rates of non-segmented promotional emails.[1]

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Related: Customer Retention, Best Practices

Inbound 2015 Recap

Posted by Enelda Butler on Sep 16, 2015 3:58:35 PM

Last week several members of our marketing team had the pleasure of attending HubSpot’s Inbound 2015, the world’s largest conference focused on inbound marketing. Since we practice an inbound marketing approach, we all walked away with valuable insights from four days of jam-packed sessions, talks, and workshops. With a wide array of speakers and topics, the conference had something for everyone. Some of the lessons we learned are particularly relevant to marketers in the online retail industry, so of course, we’d like to share a bit of what we learned with you. Read on to see some of our favorite sessions from Inbound 2015.

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Related: Events

Infographic: Estimated 2015 Holiday Sales for Retailers

Posted by Polly Flinch on Sep 13, 2015 3:20:00 PM

With an estimated 5.7% increase in holiday sales, retailers are hoping to have holly jolly Christmas afterall. As mobile shopping increases and consumer demands shift and change, retailers need to make sure that they have a game plan for in-store on online consumers. 

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Related: Holiday Marketing

Do You Know What Your Customers Are Really Worth?

Posted by Enelda Butler on Sep 4, 2015 11:05:00 AM

One of the biggest predictors of retail success is Customer Lifetime Value (CLV), which is defined as the total dollars flowing from a customer over the entire relationship with that customer. 

According to a recent survey of online retailers, more than half of respondents (55 percent) know their average CLV. This is a great start, but to truly create personalized marketing campaigns, you need to know much more about your customers. 

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Related: Customer Retention

Design Tips for Holiday Email Marketing

Posted by Aviva Imbrey on Sep 1, 2015 10:37:00 AM

 

Holidays 2015 : What's behind the pretty email?

So you finally got someone to open your email, now what? Emails need to be eye-catching, informative and engaging to start. There also has to be a clear goal or call to action. Whether it is brand awareness, promoting sales, or simply showcasing products, you must have a REASON that is more specific than just getting customers to buy more.

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Related: Holiday Marketing, Best Practices