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Customer Retention. Automated

Opting Out of Black Friday

Posted by Enelda Butler on Oct 30, 2015 1:56:04 PM

Leading outdoors retailer REI recently made headlines by announcing that all of its stores will be closed on Black Friday. This news is shocking to some because Black Friday is often the busiest in-store shopping day of the year. Why would any retailer choose to lose out on this major revenue opportunity?

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Related: Holiday Marketing

5 Halloween Costumes You Can Make With Green Pants

Posted by Anna Torres on Oct 29, 2015 3:42:09 PM

It's no secret that here at Windsor Circle we are evangelists for brightly colored clothing. Specifically, the bright green pants that have come to be our signature "look" wherever we go. Some love them, some don't, but as far as we know, green pants are always a fashion "yes" in our stylebook.

Over the years many lucky retailers, friends and loved ones have acquired a pair of the elusive green pants and are constantly looking for ways to incorporate their pairs into every aspect of their lives. With Halloween coming up, we're here to help fellow green pants owners craft the perfect costumes. Happy haunting!

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Related: Our Culture, Best Practices

Holly Jolly Holiday Retention Strategies Webinar Recap

Posted by Anna Torres on Oct 28, 2015 3:40:07 PM

We recently hosted the Holly Jolly Holiday Retention Strategies webinar with Steve Olenski of Oracle, Cortney Wright of Artbeads.com and our own VP of Marketing, Andrew Pearson. Steve shared great insight from the “Turning 2014 Holiday Trends into 2015 Revenue” report by Oracle Marketing Cloud and Edison Research, while Andrew and Cortney discussed holiday retention strategies, including successful campaigns run by Artbeads.com last holiday season.

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Related: Customer Retention, Holiday Marketing

5 Segments You Can Create to Drive 4th Quarter Revenue

Posted by Aviva Imbrey on Oct 20, 2015 3:10:58 PM

Segmentation is an easy way to ensure you are sending the right message and promotions to the right people on your list.

We wanted to provide you with a quick list of segments that you can easily create to drive more revenue. Here is a look into five key segments with a visual guide to building each one, along with some suggestions around promotions and purchase data needed for each.

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Related: Customer Retention, Holiday Marketing, Best Practices

Top Holiday-Driven Retail Segments (Part 2)

Posted by Aviva Imbrey on Oct 15, 2015 11:11:01 AM

 

The winter holidays are not the only special occasions when holiday-specific marketing can be a powerful tool. Now that most retailers have access to customer shopping data, they have the ability to find trends specific to their retail category and use that data to influence and increase repeat purchases.

This two-part blog series is all about providing you with holiday segments that correlate with your specific retail category. All of these segments are easily built using two data points: time of purchase and product information.

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Related: Customer Retention, Holiday Marketing, Best Practices

What’s the Biggest Obstacle to Retention Marketing?

Posted by Enelda Butler on Oct 9, 2015 12:56:40 PM

In this blog series, we’ve given numerous reasons why retention marketing is critical for any eCommerce business. Despite these benefits, many retailers are not making customer retention an integral part of their marketing strategy. Why?

We asked leading online retailers to unveil the biggest obstacle to an effective retention marketing strategy. The top two answers were 1) access to data and 2) a lack of time and resources. This blog will focus on the latter, and dispel the myth that retention marketing is difficult to implement.

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Related: Customer Retention, Best Practices

Top Holiday-Driven Retail Segments (Part 1)

Posted by Aviva Imbrey on Oct 7, 2015 12:03:00 PM

 

As all retailers know, the winter holidays are just around the corner. This means retailers in all categories have a variety of different promotions to run specific to their retail category. However, the winter holidays are not the only special occasions throughout the year when holiday-specific marketing can be a powerful tool.

Food and beverage retailers certainly have a different product cycle, seasonality and business model than apparel retailers. The same goes for health, beauty, electronics, and home retailers. Now that most retailers have access to customer shopping data, they are armed with the ability to find trends specific to their retail category and use that data to influence and increase repeat purchases.

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Related: Customer Retention, Holiday Marketing, Best Practices

Browse Abandonment Campaigns for the Holidays

Posted by Polly Flinch on Oct 6, 2015 1:42:17 PM

97% of website visits results in 0 transactions¹, that's a serious amount of revenue that is left on the table. There's always an uptick in web traffic during the holiday season, in fact, as consumers become more comfortable with smartphones, site traffic, product research, and purchases via mobile are expected to rise 32.2%². This begs the question, are you capturing onsite and browse behavior of your known and unknown customers? 

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Related: Holiday Marketing, Best Practices

How to Reduce Abandoned Shopping Carts

Posted by Enelda Butler on Oct 5, 2015 2:10:47 PM

More consumers are turning to online shopping, but a substantial amount leave retail sites without ever making a purchase.  In fact, online retailers lose nearly $4 trillion worth of merchandise each year due to cart abandonment.[1]  Although this is a growing problem, most retailers are not taking steps to solve it.

The most effective solution for alleviating cart abandonment is to create cart recovery email campaigns. However, according to a recent survey, 62% of retailers are not recovering abandoned shopping carts. Of the 34% of retailers who employ a cart recovery solution, more than 70% are experiencing conversion rates of 12% or less.

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Related: Customer Retention, Best Practices

The State of Data Integrations

Posted by Enelda Butler on Oct 2, 2015 9:33:37 AM

We asked leading online retailers to describe the current state of the data integration between their eCommerce platform and email marketing software. We discovered that 43% of respondents only have basic integrations, which is going-forward customer and basic purchase data. Additionally, only 21% of retailers reported having enhanced data integrations, or historical and going-forward customer data with full purchase data and product details. 

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Related: Customer Retention, Best Practices