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Customer Retention. Automated

How to Beat Amazon

Posted by Polly Flinch on Nov 23, 2015 11:19:55 AM

We’ve all heard of Amazon’s latest and greatest service: Amazon Dash. Consumers everywhere breathed a collective sigh of relief when Amazon announced this new service. Amazon Customers no longer have to worry about running out of household staples such as laundry detergent, coffee, and other goods. However, this feeling of freedom and ease didn’t necessarily extend to retailers who already spend a lot of time trying to beat Amazon at their own game, or at least compete. While Amazon dash service has added another layer of complexity, eCommerce retailers with consumable products are uniquely positioned to beat Amazon with automated replenishment emails.

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Related: Customer Retention, Best Practices

Windsor Circle Open House and Cyber Monday Afterparty

Posted by Katie Powell on Nov 20, 2015 9:31:18 AM

The holiday season is officially here! While the holidays are always an exciting time, this year it’s extra special to Windsor Circle. That’s because just a few weeks ago, we moved into a new office space to accommodate our growing team. After almost three years as AU Main’s anchor tenant, we were busting at the seams and it was time to move to a larger space. But we haven’t moved far! Our new office is located just across the street above the new AU Market location.

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Related: Our Culture

100+ Subject Lines for the Holidays

Posted by Aviva Imbrey on Nov 16, 2015 12:04:09 PM

New Update! Subject lines have been added for different segmented customer groups. Read Below to see new subject lines for Best Customers, Churning Customers, and Cyber Monday Buyers.

In case you're suffering from writer's block, or simply want some inspiration to start cranking out a ton of holiday emails, here's a list of 100+ subject lines. Steal away!

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Related: Holiday Marketing

Critical Cart Recovery Opportunities for the Holidays

Posted by Enelda Butler on Nov 13, 2015 1:15:55 PM

We’ve previously discussed why cart recovery is an essential email campaign for retailers this holiday season. This year it is projected that retailers will make more than $600 billion in revenue from holiday shopping, and many of these transactions will take place online.[1] Although online shopping is reaching all-time highs, many consumers leave retail sites without ever making a purchase.  In fact, online retailers lose nearly $4 trillion worth of merchandise each year due to cart abandonment.[2]

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Related: Customer Retention, Holiday Marketing

My Advice to Retailers

Posted by Andrew Pearson on Nov 9, 2015 3:05:10 PM

Most retailers have a solid acquisition strategy in place, but struggle to figure out how to retain these new customers. Customer retention starts with data and the ability to use it to create customized, personal experiences for each and every one of your customers. 

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Related: Customer Retention, Best Practices

50 Top Holiday Emails and 5 Last Minute Opportunities

Posted by Sunjeev Devulapalli on Nov 9, 2015 11:22:00 AM

As the weather starts to get colder outside, the holiday email marketing push begins…

Your customers’ inboxes will be flooded with deals and steals, coupons and CTAs, fancy subject lines, and cute pictures of babies wearing tiny Santa hats.

As an email marketer, you need to be able to stay preeminent in your customers’ minds, but how do you break through all the clutter?

Lo and behold, I present you with the Ultimate Holiday Email Guide for 2015. 

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Related: Holiday Marketing, Best Practices

3 Last-Minute Cyber Monday Strategies to Implement Now

Posted by Aviva Imbrey on Nov 2, 2015 2:46:48 PM

It is not too late! Cyber Monday is quickly approaching and it is either an online retailer’s new best friend or worst nightmare. Why? It’s that one day out of the entire year where online retail is in the spotlight on the mainstage and has to perform. Sink or swim.

As all retailers know, there is a ton of prep that goes into Cyber Monday from staffing and logistics, to technology and merchandising. So instead of providing a list of the 850 things that you need to make decisions on and execute for a successful Cyber Monday, I am going to skip ahead and just give you three simple things to look at once you are ready(ish) to go.

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Related: Customer Retention, Holiday Marketing