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Customer Retention. Automated

Last-Minute Super Bowl Promotions

Posted by Aviva Imbrey on Jan 25, 2016 10:01:00 AM

Who says the Super Bowl is about football? It’s about retail!

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Related: Holiday Marketing

4 Key Customer Segments for Valentine’s Day Retail Marketing

Posted by Aviva Imbrey on Jan 21, 2016 11:35:41 AM

Valentine’s Day may be the most loved (and hated) holiday of the year. With most holidays, retailers are affected by shopping behaviors and annual trends.  Without a doubt, retailers will need to prepare marketing geared to different types of Valentine’s Day customers.

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Related: Holiday Marketing, Best Practices

Customer Segmentation 101

Posted by Polly Flinch on Jan 19, 2016 12:23:05 PM

In the 2015 Retention Survey, we uncovered that 50% of retailers who were surveyed did not segment regular promotional campaigns. This number was and continues to be stunning because of all the research out there touting that segmenting promotional emails can have an overwhelmingly positive impact on open, click, and unsubscribe rates. In fact, MailChimp did a study on customer segmentation, and found that segmented campaigns saw 14.47% higher open rates, 58.89% higher click rates, and 7.88% lower unsubscribes when compared to non-segmented campaigns.

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Related: Customer Retention, Best Practices

Welcome to Automation. Accelerated.

Posted by Greg Ives on Jan 18, 2016 2:02:10 PM


Windsor Circle is excited to announce the 2016 Winter Product Release: Automation. Accelerated.  While you were frantically filling orders during the hHoliday rush, our team of engineers and data scientists were busy assembling several new product innovations that are sure to help you kick the year off right.  

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Related: Customer Retention

Top Valentine’s Day Campaigns from 2015

Posted by Enelda Butler on Jan 14, 2016 9:48:48 AM

We’re just one month away from Valentine’s Day, one of the busiest shopping periods of the year, especially for online retailers. In fact, 25% of shoppers say they prefer to buy their Valentine’s Day gifts online.[1] Valentine’s Day can be a highly competitive time for retailers, so it’s beneficial for them to develop email campaigns that will stand out in their customers’ inboxes.

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Related: Customer Retention, Holiday Marketing

7 Ways Health and Beauty Retailers Can Use Browse Abandonment Data

Posted by Aviva Imbrey on Jan 12, 2016 10:30:00 AM

What is Browse Abandonment?

Browse Abandonment refers to “window shopping” online. When people come to your site and view different products, their site behavior is tracked and customer profiles can be created. Working with technology like Windsor Circle enables you to unlock this information and target visitors who browse your website, but do not put products into their shopping cart or make a purchase.

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Related: Customer Retention, Best Practices

Recover and Replenish with Oracle Responsys and Windsor Circle

Posted by Caroline Riddle on Jan 7, 2016 8:51:32 AM

We’re happy to announce that we now provide support for Cart Recovery and Replenishment Automation for Oracle Responsys, Oracle’s cross-channel marketing solution for marketing to consumers. We're proud to be a Silver OPN (Oracle Partner Network) Partner and a top tier strategic Oracle Marketing AppCloud Partner with a certified integration. We continue to invest resources to build out functionality to support our joint clients, and are excited to now offer Cart Recovery and Replenishment Automation for Oracle Responsys users.

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Related: Customer Retention, Partners

Ringing In the New Year with Retention

Posted by Enelda Butler on Jan 5, 2016 11:05:01 AM

Another holiday season is now in the books, but that doesn’t mean that retailers should take a break at the beginning of the year. The first few months of 2016 present online retailers with opportunities to create marketing campaigns that grow customer value well into the new year. 

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Related: Customer Retention