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Customer Retention. Automated

Revving Up Revenue By Replenishing

Posted by Caroline Riddle on Mar 28, 2016 9:40:12 AM

Do I make a special trip to the store? Should I search for a site that will ship it the fastest? Should I just use another brand?

 

These are the questions that run through the mind of a consumer who is close to running out of their favorite product. We’ve all been there.

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Related: Partners

A Cut Above with Personalized Replenishment

Posted by Enelda Butler on Mar 22, 2016 10:38:27 AM

USCutter is an online retailer that began as a provider of high quality, yet low cost vinyl cutters. Over the years, they have expanded their product inventory to offer the largest selection of vinyl cutters in the industry, and a variety of complementary items like vinyl, software, and application tools to make signs, custom apparel, vehicle graphics, and more. 

With their email campaigns, USCutter employs a lifecycle marketing approach that includes welcome, first purchase, best customer, win-back, and automated replenishment messages.

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Related: Customer Retention, Best Practices

Do's and Don'ts of eCommerce Email Marketing

Posted by Polly Flinch on Mar 18, 2016 9:08:00 AM

Every year there’s a new barrage of articles stating that email is worn out, a dying or endangered medium, on the outs. But recent statistics tell a different story:

  • email is nearly 40 times better than Facebook and Twitter for acquiring customers. (McKinsey & Company)
  • 72% of consumers prefer communication via email. (MarketingSherpa)
  • there were 93.1 billion consumer emails sent/received per day in 2015. (Radicati)

Consider this, consumers receive around 50 promotional emails a day(attentiv), that’s 350 emails a week, 1500 a month, or 18,250 emails a year. And remember, this doesn’t even include everyday communications with friends and family.

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Related: Email Marketing

Spring Forward with Geographic Segmentation

Posted by Enelda Butler on Mar 14, 2016 12:58:25 PM

 

Your customers are individuals, and they all behave differently. Because of the variety of your customer base, you can’t treat them all the same. One way to avoid doing this is to use customer segmentation, the act of dividing your customers into different groups based on certain criteria. Once you’ve grouped customers based on similar characteristics, you can create targeted messaging that is relevant to their interests.

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Related: Best Practices, Email Marketing

Top Email Campaigns for Spring

Posted by Enelda Butler on Mar 11, 2016 4:47:01 PM

 

Spring is in the air everywhere you look around. And that includes the retail industry. Between in-store and online, the spring season is one of the most successful times for retailers. In fact, spring is the second largest quarter for revenue behind the winter holidays. Because of this, it just makes sense for your email marketing campaigns to capitalize on this trend.

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Related: Holiday Marketing, Best Practices

Don’t Rely on Luck this St. Patrick’s Day

Posted by Laura Fasolak on Mar 8, 2016 9:30:00 AM

On St. Patrick’s day both the Irish and non-Irish alike will find an excuse to drink beer and wear green. And while it may not be the biggest retailer holiday of the year, consumers are still digging into their pockets. Nearly 127 million Americans are planning to celebrate the Irish holiday and will each spend an average of $36.52 on green garb, festive food and more (a 2.1% increase from the previous year) [1].

To help you take advantage of the mass appeal of this holiday, we’ve put together some campaign ideas and examples for you to execute this year and grow your pot of gold!

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Related: Holiday Marketing, Email Marketing

Spring Retail: 5 Things Not to Waste Your Time on This Season

Posted by Aviva Imbrey on Mar 7, 2016 9:42:00 AM

Springtime brings in huge crowds for both brick-and-mortar stores and online retailers! Do yourself a favor and make the most of your time to maximize sales. Here are the five things retailers should avoid speding their time on durring the Spring season.

 

 

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Related: Holiday Marketing, Best Practices

5 Things Apparel Retailers Should Stop Doing

Posted by Polly Flinch on Mar 4, 2016 8:30:00 AM

All companies have a marketing plan that’s been devised over countless hours and months of deliberating on what campaigns and promotions work. As we all know, far too well, plans tend to change, and no matter how prepared you are, there comes a time, as a marketer where you are throwing together last minute emails to send out the same day. While we hope that this is the case only some of the time, more and more often we see overfilled inboxes with impersonal emails. Based on these rising trends, here are 5 things apparel, or any, retailer should stop doing.

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Related: Best Practices