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Customer Retention. Automated

A Warm Welcome

Posted by Enelda Butler on Jun 30, 2016 11:04:21 AM


You only get one chance to make a first impression. That’s why welcome emails are so important for retailers. Welcome messages are an opportunity to begin building brand loyalty, and they shouldn’t be overlooked. Your welcome campaign can start shaping customer behavior and perceptions of your brand right away.

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Related: Best Practices, Email Marketing

Expert Timing

Posted by Enelda Butler on Jun 29, 2016 11:12:45 AM

With emails, timing is everything. A well-timed message can be difference between gaining a retained customer and losing out to a competitor. That’s why we talk so much about lifecycle marketing, where campaigns are triggered at the exact right time in an individual customer’s purchase cycle for maximum results.

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Related: Email Marketing

Prime Segmentation

Posted by Enelda Butler on Jun 27, 2016 4:35:13 PM

Keeping customers engaged with your brand can sometimes be a difficult task. Because of this, lifecycle marketing campaigns are great for connecting with customers at key points of the B2C relationship. In addition to these messages, retailers can also develop creative tactics to maintain customer interest. Interactive email campaigns like contests, surveys, or quizzes are just a few options for raising engagement.

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Related: Email Marketing

Replenishment: A Missed Opportunity for Retailers

Posted by Enelda Butler on Jun 27, 2016 9:45:57 AM

For online retailers, the key to maximizing revenue is having loyal, retained customers. These customers are more profitable for your business through repeat purchases that lead to higher customer lifetime values. What email marketing campaign has the largest impact on repeat orders?

Replenishment is a powerful driver for repeat business, and can drive customer loyalty, retention, and consistent revenue.

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Related: Customer Retention

Top Cart Recovery Email Examples

Posted by Enelda Butler on Jun 24, 2016 10:00:00 AM
 

Cart recovery campaigns should be an essential part of any retailer’s email marketing strategy. Shopping cart abandonment is an ever-growing issue for the eCommerce industry, with the average online retailer experiencing 65% shopping cart abandonment for a total of nearly $4 trillion worth of merchandise lost each year. Of this 65 percent, only 2% of the abandoned carts are recovered.

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Related: Customer Retention, Email Marketing

60 Summer Subject Lines + Email Examples

Posted by Aviva Imbrey on Jun 23, 2016 4:00:00 PM

 

It's summertime and we wanted to arm you with a quick list of email subject lines as well as a few beautifully designed email examples to get you and your customers into the summer spirit!

 

Here are few subject lines to start you out:

 

 

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Related: Holiday Marketing

4 Ways to Rock Customer Retention

Posted by Enelda Butler on Jun 23, 2016 1:24:00 PM

Great retention marketing requires an ongoing relationship with your customers. This relationship is cultivated by listening to your customers and keeping them engaged. If they continually have a positive experience with your brand, they may eventually become evangelists for you.

 

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Related: Best Practices

An Email for Every Occasion

Posted by Enelda Butler on Jun 22, 2016 11:14:23 AM

If you have a large product offering, it may occasionally be overwhelming for customers to find exactly what they’re looking for. Sometimes you’ve got to do the work for them by personally leading potential buyers to their next purchase. Product recommendations are a great way to curate items that your audience will likely need or have an interest in.

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Related: Holiday Marketing, Email Marketing

Turn Customers into Fans with Segmentation

Posted by Enelda Butler on Jun 20, 2016 3:50:57 PM

With segmentation, retailers can group customers based on similar characteristics, and then create targeted messaging that’s relevant to their interests. You can create customer segments based on a variety of traits, like how frequently they purchase, how much they spend, the products or categories they purchase from, location, and more. The possibilities are endless.

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Related: Best Practices, Email Marketing

Mind Your Business with Predictive Marketing

Posted by Enelda Butler on Jun 17, 2016 4:20:51 PM

With another IRCE in the books, we’ve taken some time to reflect on our experience this year. During the show we met a large variety of retailers, but we noticed that a lot of them had something in common. B2B retailers were heavily represented among this year’s IRCE attendees.

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Related: Best Practices, Email Marketing

IRCE 2016 Recap

Posted by Chelsea Raegen on Jun 16, 2016 11:30:48 AM

I attended my 6th IRCE in 2016 and I’m constantly reminded that not much has changed in terms of building a booth in the expo hall. Luckily over the past few years, I’ve gotten to stretch my legs and do a bit of walking to learn more about who’s exhibiting and speaking at the world’s largest eCommerce conference. Getting the opportunity to be both the feet on the street and a butt in a conference session seat, I see a lot of different perspectives when it comes to general themes overheard during the week. Here are a few that stuck out to me.

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Related: Events

Why Retention Matters

Posted by Enelda Butler on Jun 16, 2016 10:01:41 AM

We talk a lot about customer retention because it’s one of the most important metrics for growing your eCommerce business. In fact, businesses who leverage data to increase customer retention rates enjoy considerable growth, because they wisely use the knowledge gained from their eCommerce data to plan advanced marketing campaigns that improve the customer experience and yield higher returns.

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Related: Customer Retention, Best Practices

Retention Marketing is an Increasing Focus for Retailers [Infographic]

Posted by Polly Flinch on Jun 8, 2016 8:00:00 AM

We teamed up with Internet Retailer for the second year in a row to poll hundreds of retailers about their marketing campaigns and how they approach retention marketing, in particular. As a whole, we're seeing a rise in retention rates and an increased focus on retention marketing across the board (regardless of size or industry). Here's a recap of the findings:

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Related: Customer Retention, Email Marketing

Windsor Circle Launches Six Magento 2.0 Extensions

Posted by Caroline Riddle on Jun 3, 2016 12:55:12 PM

We’re pleased to announce that we have launched six new Magento 2.0 extensions. Our best-in-breed solutions are currently the only predictive marketing extensions available in Magento’s newly launched Marketplace. The extensions have been verified through Magento’s Extension Quality Program, and meet all requirements for coding, performance and scalability.

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Related: Partners

Father's Day Email Campaigns You'll Want to Steal

Posted by Laura Fasolak on Jun 2, 2016 1:18:53 PM

Father’s Day is June 18th, and it will be here faster than you think! Many shoppers find their Dad’s to be one of the most difficult people to shop for. Many retailers find it difficult to create email campaigns that stand out amid inboxes stuffed with father’s day promotions.

Although it’s not the largest holiday of the year, US consumers spend nearly $13 billion for Father’s Day each year1. To help you take advantage of these spenders, we’ve compiled some email examples to jump start your campaigns!

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Related: Holiday Marketing, Email Marketing