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Customer Retention. Automated

Holiday Behavioral Marketing Tips

Posted by Polly Flinch on Aug 22, 2016 9:49:56 AM

It’s that time again, kids are headed back to school, the weather is changing (unless you live in North Carolina and it’s still 100 degrees), and retailers are starting to put together their holiday marketing plans. During the holiday season, your site is, hopefully, going to see a spike in traffic. In fact, Internet Retailer reports that online sales grew 13.9% from November 1 to December 3rd in 2015. Now we know that not every visitor is going to purchase from you right then and there (even if they should), but how do you know who might be a serious purchaser vs. simply someone who is passing through? Is there any way to convert even the most blase of customers?

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Related: Holiday Marketing

Andrew Pearson's Predictions for eCommerce Marketing

Posted by Andrew Pearson on Aug 11, 2016 9:25:04 AM

Predictions for eCommerce Marketing

When I started this journey nearly 5 years ago as Windsor Circle’s head of marketing, we were forging whole new categories of marketing tools for online retail: retention marketing, lifecycle marketing, data-driven marketing, predictive marketing.  Five years later, after dozens of speaking engagements, scores of webinars, countless emails and content marketing, 500 pairs of green pants, a plethora of partnerships and, yes, even a board game to help spread the gospel, I wanted to write one last blog post with my predictions for 5 big trends that will shape ecommerce in the years to come.

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Related: Customer Retention, Best Practices, Email Marketing