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Customer Retention. Automated

Gifts and Mix Tapes: Methods for Evaluating Binary Classification Algorithms

Posted by Bryan Shepherd on Sep 30, 2016 11:11:31 AM

Our rasion d’etre in the Data Science group at Windsor Circle is to make marketing smarter.

To that end, this article covers some metrics that we use internally and your organization can start using right now to improve your marketing decisions. We use these frequently at Windsor Circle because they are important for evaluating a specific class of machine learning algorithm, but they are useful well beyond their machine learning applications. So let’s get to it.

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Related: Best Practices, Data Science

Site Optimization for the Holidays

Posted by Polly Flinch on Sep 21, 2016 3:32:35 PM

 

According to a study by National Retail Federation, 56% of searches during holiday season were conducted on smart phone or tablet, meaning your website is a key component of success during the holiday season. Here are 5 easy tips to help you optimize your site this holiday season.

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Related: Holiday Marketing, Best Practices

Key Holiday Retail Segments for your Email Campaigns

Posted by Laura Fasolak on Sep 14, 2016 9:30:00 AM

Setting up your email campaigns starts with the basics: create your send lists. By segmenting your email database into key groups, you can create personalized messages the speak to those individual customers. As with any seasonal push, there’s are some key holiday-specific segments you can use to maximize the impact of your campaigns.

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Related: Holiday Marketing, holiday resources

Easy Holiday Win: Cart Recovery

Posted by Polly Flinch on Sep 7, 2016 2:40:32 PM

Depending on which survey you look at, eCommerce sales are expected to grow anywhere from $30 - $45.2 billion in 2016, clocking in at $392.5 or $355 billion respectively. With holiday sales accounting for up to 40% of a retailer's revenue, and the majority of retailers seeing growth in the eCommerce space, you can’t afford to leave your website unattended. One easy way to help drive profit this holiday season is to enable a cart recovery campaign.

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Related: Holiday Marketing, Email Marketing

Holiday Planning: Your September Checklist

Posted by Laura Fasolak on Sep 2, 2016 2:08:36 PM

 

September is here! The leaves are starting to turn, school is back in session, and football season is taking off. While it may seem like you just started taking down your summer inventory, there are some key steps you can take now to set yourself up for a successful and lucrative holiday season.

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Related: Holiday Marketing, holiday resources