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Customer Retention. Automated

Holiday Planning: Your December Checklist

Posted by Laura Fasolak on Nov 30, 2016 9:00:00 AM

You survived Black Friday and Cyber Monday! While two of the biggest shopping days of the year have passed, there's still so much time left to capture your holiday shoppers. In fact, many shoppers will be looking for the perfect gift down to the very last minute. Make the most of all of the planning and promotions you've already done and last-minute buyers to close out the holiday season with a bang.

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The Art of Holiday Gift Guides

Posted by Laura Fasolak on Nov 17, 2016 9:20:51 AM
 
Sometimes the best gift you can give your customers is to make their gifting decisions for them. So when it comes to holiday marketing, gift guides are your best friend for showcasing your best products and capturing your holiday shoppers.
 
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Related: Holiday Marketing, holiday resources

The Cost of Classification Error in Targeted Marketing and Coupon Optimization

Posted by Bryan Shepherd on Nov 7, 2016 4:01:07 PM

In the last post we covered some useful metrics for evaluating binary classification algorithms. In this post we’ll go into more detail on why they are important and see how ignoring them can affect ROI. We’ll use a contrived example that’s simplified, but not too far from reality.

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Related: Data Science