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Customer Retention. Automated

Omnichannel Marketing Goes Predictive: Key Campaigns You Can Run Today

Posted by Laura Fasolak on Jan 17, 2017 9:00:00 AM

“Omnichannel” has been a buzzword for marketers across industries for quite some time.

 

For ecommerce retailers, omnichannel marketing means meeting your customers where they are - whether that’s browsing the web, on their phone, reading your blog, scrolling on social media platforms, etc.

 

Retailers also have the additional task of walking the fine line between creating a seamless shopping experience (from acquisition to purchase) and giving off “creepy/stalker vibes”.

 

The key differentiator? Personalization.

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Related: omnichannel, predictive marketing

New Year, New Data Structure: How to Clean Up and Validate Your Data

Posted by Polly Flinch on Jan 10, 2017 8:00:00 AM

As we all know, data is the new currency in the eCommerce world. It’s used in many different platforms for many different initiatives. So what happens if your data is inconsistent or low quality? Data quality is imperative to creating successful campaigns no matter what platform you are trying to integrate with. I sat down with our Integrations Team to pick their brains on the ins and outs of data validity and gain a better understanding of how retailers can, rather easily, increase the quality and consistency of their eCommerce data.

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Related: Best Practices