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Customer Retention. Automated

Email Design & Development Best Practices

Posted by Mary Fran Thompson on Jul 25, 2017 3:54:15 PM

The first time I dabbled in email design, all I could think was… “I’m doing everything I was told not to do when designing for web.” I’ve made great strides since I developed and deployed my first email design  and wanted to share this knowledge in the form of a few “best practices.”

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Related: Best Practices, Email Marketing

5 Facebook & Instagram Campaigns for Beauty & Skincare Retailers

Posted by Polly Flinch on Jul 6, 2017 3:49:06 PM

The beauty industry is one of the largest retail sectors, raking in $62.46 billion in 2016. While the beauty and skincare industry seems to be impervious to downturns in the market, beauty retailers need to be cognizant of flagging brand loyalty and competition. With the advent of subscription services, like birchbox, consumers have the ability to easily test new products.  In fact, a study by TABS Analytics, found that in cosmetics alone, millennials (ages 18 - 34) are the heaviest buyers. Yet, that willingness to buy doesn’t always translate into

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Related: omnichannel, Social Media