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Customer Retention. Automated

3 Social Campaigns for Apparel & Footwear

Posted by Polly Flinch on Aug 29, 2017 10:37:56 AM

2016, by most accounts, was a hard year for the apparel & footwear market as it struggled to harness massive growth exhibited by other retail industries. Depending on which report you look at growth was anywhere from 1 - 3%. In fact, any growth that was seen was driven mostly by the advent of athleisure clothing (items that look like they’re for the gym, but are just as well utilized for sipping mimosas at brunch) with the sports-inspired wear growing 6% above the average growth rate for the apparel industry. Footwear, driven by excitement in casual sneakers, saw a 10% growth in 2016.¹

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Related: Best Practices, Social Media

2017 August Checklist

Posted by Polly Flinch on Aug 7, 2017 3:14:55 PM

Last week we released the 2017 Holiday Planner - designed to help retailers & brands get ahead of their “to do” list this holiday season. As part of the planner, we have created monthly checklists taking some work off of the marketer’s plate. Here’s what you should be looking to accomplish this August.

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Related: Holiday Marketing, Email Marketing, Social Media