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Customer Retention. Automated

Windsor Circle Custom Audience Beats Facebook Audience Across the Board

Posted by Polly Flinch on Oct 17, 2017 10:00:00 AM

On April 24th, we launched a native integration to Facebook allowing retailers to create Custom and Lookalike Audiences using product, purchase, customer data, along with predictive data sets, such as predicted gender and predicted next order date. We’ve been proud to stand behind the success our clients, such as NewYorkDress and RightStufAnime.com are seeing with this tool; however, we were curious how our Custom Audiences would stand up in a test against the exact same Facebook Audience.

One online retailer, working with our partner, ROI Revolution, was willing to do such a test. This retailer, whose estimated online sales in 2016 topped $15 million, worked with ROI Revolution to set up the campaign.


Related: Best Practices, Data Science, Social Media

10 Must See Sessions at Dreamforce 2017

Posted by Polly Flinch on Oct 16, 2017 10:14:53 AM

Dreamforce 2017 is just around the corner. With hundreds of sessions to choose from, it can be overwhelming to put together your agenda. We've taken the liberty of pulling 10 sessions that you won't want to miss.


Related: Events

2017 October Checklist

Posted by Polly Flinch on Oct 3, 2017 9:28:51 AM

It’s officially pumpkin spice season. All the Fall fanatics have pulled out their flannels and scarves and planned trips to pick apples, visit a pumpkin patch, etc. For retailers, October is your final month of prep before the holiday season truly kicks off. Here are the four things you need to do this month.


Related: Holiday Marketing, Best Practices, Email Marketing