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Customer Retention. Automated

PCV Model Performance Metrics

Posted by Bryan Shepherd on Dec 5, 2017 5:01:00 PM

Overview

In Q4 of 2016 Windsor Circle released a Predicted Customer Value (PCV) module based on the "Buy Til You Die" approach. At the time, the model was vetted on a subset of historical data. Now that it has been in the field for close to a year, we have an opportunity to use current data to evaluate its real-world effectiveness. To do so, we use predictions generated using data through January 1, 2017 and evaluate how well those predictions held up over the next 6 months, through July 1, 2017.

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Related: Data Science

2017 December Checklist

Posted by Polly Flinch on Dec 5, 2017 2:37:37 PM

Breathe a sigh of relief - you officially made it through November. You’re so close to that well earned vacation that I’m sure you can taste the piña colada on your tongue and the sand between your toes. Here are just a few more things you should do this month to finish out the year on a high note.

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Related: Holiday Marketing, Best Practices