As the days get longer and warmer, people of all ages get excited at the thought of days spent poolside, evening BBQs, long weekends, and hopefully a vacation. But while the average consumer daydreams happily, many marketing managers and e-commerce analysts cringe at the drops in revenue and traffic to their sites. While shoppers are away, it’s more important than ever to be creative & bold with your email strategies. Personalized recommendations, tailored messaging, and unique content are all crucial for retaining shoppers through the summer and priming them to purchase during the Holiday rush in Q3 and Q4. Teams might be hesitant to strategize and spend resources on summer email campaigns, but if done correctly, these messages are effective and efficient boosts to revenue through even the slowest time of year. Outlined below are some easy steps to take when brainstorming great seasonal email opportunities.
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