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Customer Retention. Automated

Alternatives to Coupon Discounts in Emails

Posted by Chelsea Holland on Jun 6, 2018 9:34:45 AM

Best practices for ecommerce advertising dictates rewarding customers’ purchases with coupons and offers. Because we now live in a world where Amazon Prime offers free two day shipping, cheaper prices, and easier ordering mechanisms, brands have to work harder to acquire and retain customers. Realistically though, not every brand can give discounts across the board. One of the most commonly asked questions across the Client Success team is “what can we do instead of using coupons?”, so we’ve decided to share some of our best strategies.

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Related: Customer Retention, Best Practices, Email Marketing