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Customer Retention. Automated

Andrew Pearson

Andrew Pearson served as Windsor Circle's head of marketing from 2011-2016.
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Recent Posts

Andrew Pearson's Predictions for eCommerce Marketing

Posted by Andrew Pearson on Aug 11, 2016 9:25:04 AM

Predictions for eCommerce Marketing

When I started this journey nearly 5 years ago as Windsor Circle’s head of marketing, we were forging whole new categories of marketing tools for online retail: retention marketing, lifecycle marketing, data-driven marketing, predictive marketing.  Five years later, after dozens of speaking engagements, scores of webinars, countless emails and content marketing, 500 pairs of green pants, a plethora of partnerships and, yes, even a board game to help spread the gospel, I wanted to write one last blog post with my predictions for 5 big trends that will shape ecommerce in the years to come.

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Related: Customer Retention, Best Practices, Email Marketing

Keep Business in the Front with Predictive Analytics

Posted by Andrew Pearson on May 23, 2016 10:59:43 AM

Online B2B retailers face different challenges than B2C merchants. There are obstacles and realities in marketing to other businesses that don’t exist for a regular consumer audience. For example, there are often organizational barriers to businesses making purchases such as multiple decision-makers, budget constraints, tax and shipping concerns.

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Related: Best Practices, Email Marketing

My Advice to Retailers

Posted by Andrew Pearson on Nov 9, 2015 3:05:10 PM

Most retailers have a solid acquisition strategy in place, but struggle to figure out how to retain these new customers. Customer retention starts with data and the ability to use it to create customized, personal experiences for each and every one of your customers. 

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Related: Customer Retention, Best Practices

Email: The Top Marketing Channel for Customer Retention

Posted by Andrew Pearson on Aug 27, 2015 10:35:52 AM

We previously discussed budgeting for customer retention, and now we’ll examine which marketing channels are most prevalent in online retailers’ budgets. According to a recent survey of online retailers, email is the most common marketing tactic, with 94% of respondents utilizing it, and 53% allocating more than half of their budget to email campaigns.

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Related: Customer Retention

Announcing a new partnership with Lyris

Posted by Andrew Pearson on Jun 3, 2015 5:04:00 PM

Lyris, a global provider of digital marketing solutions, announced the availability of Retention Automation solutions designed to track, engage, and convert web shoppers into loyal customers. This solutions is immediately available for users of Lyris’ digital marketing applications.  Windsor Circle will demonstrate this new capability, and our 9 Pillars of Retention Automation framework, on a free webinar on Thursday, October 3rd at 1 pm EST / 10 am PST.

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