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Customer Retention. Automated

Gabi Huiber

Recent Posts

They're Not Dead Yet | Predictive Churn in Online Retail

Posted by Gabi Huiber on Jul 27, 2016 9:00:00 AM

The Problem

The typical retailer’s relationship to her customers is that they can show up to buy something at any time, and she has no way to tell when they stop for good. Customer churn, in her world, is guessed, not observed. This is different from the case of a cell phone service provider whose customers pay their bill every month at the same date, and they call to cancel the service before they stop paying.

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Related: Data Science