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Customer Retention. Automated

Kyle Marion

Recent Posts

Front End vs. Back End Data: What's the Difference, and What are the Benefits of Combining the Two?

Posted by Kyle Marion on Sep 6, 2017 7:00:00 AM

In the world of predictive marketing, your messaging is only as powerful as the data that powers it. But where does that data come from?

e-Commerce retailers pull behavioral data about their customers from two different sources: front-end and back-end. Read on to learn what defines these two types of data, what the benefits are of using each, and why it is so beneficial to use them in tandem!

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Related: Customer Retention, Data Science