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Customer Retention. Automated

Laura Fasolak

Recent Posts

Omnichannel Marketing Goes Predictive: Key Campaigns You Can Run Today

Posted by Laura Fasolak on Jan 17, 2017 9:00:00 AM

“Omnichannel” has been a buzzword for marketers across industries for quite some time.

 

For ecommerce retailers, omnichannel marketing means meeting your customers where they are - whether that’s browsing the web, on their phone, reading your blog, scrolling on social media platforms, etc.

 

Retailers also have the additional task of walking the fine line between creating a seamless shopping experience (from acquisition to purchase) and giving off “creepy/stalker vibes”.

 

The key differentiator? Personalization.

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Related: omnichannel, predictive marketing

Quick Wins for Last Minute Retail Holiday Promotions

Posted by Laura Fasolak on Dec 7, 2016 11:19:57 AM

Quick Wins for Last Minute Retail Holiday Promotions

The holidays are one of the biggest shopping times of the year, which means they are also the busiest. Between an influx of traffic, managing inventory, and processing orders, it’s no surprise if you find yourself trying to put together some last minute promotions for the holidays.So we’ve put together some quick wins for you to use during the final weeks of the holiday season.

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Holiday Planning: Your December Checklist

Posted by Laura Fasolak on Nov 30, 2016 9:00:00 AM

You survived Black Friday and Cyber Monday! While two of the biggest shopping days of the year have passed, there's still so much time left to capture your holiday shoppers. In fact, many shoppers will be looking for the perfect gift down to the very last minute. Make the most of all of the planning and promotions you've already done and last-minute buyers to close out the holiday season with a bang.

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The Art of Holiday Gift Guides

Posted by Laura Fasolak on Nov 17, 2016 9:20:51 AM
 
Sometimes the best gift you can give your customers is to make their gifting decisions for them. So when it comes to holiday marketing, gift guides are your best friend for showcasing your best products and capturing your holiday shoppers.
 
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Related: Holiday Marketing, holiday resources

Holiday Planning: Your November Checklist

Posted by Laura Fasolak on Oct 31, 2016 10:59:16 AM

It’s go time!

November is already here, which means two of this biggest shopping days of the year are quickly approaching: Black Friday and Cyber Monday. Now's the time to take your planning from September and October and put it all into action. This month, focus on launching some key campaigns to prepare your customers for the holiday season and get them to your checkout!

Read on for more tips about the campaigns that will make the most out of your holiday shoppers.

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Related: Holiday Marketing, holiday resources