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Customer Retention. Automated

Matt Williamson

Recent Posts

What Is Customer Segmentation Anyway?

Posted by Matt Williamson on Dec 7, 2015 10:28:00 AM

In the olden days of email marketing, you only had basic information about your customers, like email addresses. Maybe if you were lucky, people volunteered to give you more details like their first and last name or birthday, but even that data was unreliable. So when you created email marketing campaigns, you’d have to send the same email to the entire list and hope it was a generalized enough message that everyone would respond in some way.


Related: Customer Retention, Best Practices

I slept with 25 CEOs Last Night... For a Good Cause!

Posted by Matt Williamson on Jun 29, 2015 9:04:00 AM

Part of the Windsor Circle culture is to volunteer in our community on a regular basis.  


Priming the Pump: Light Box Email Capture

Posted by Matt Williamson on May 26, 2015 3:21:00 PM

We see a lot of retailers who wait until the purchase to try to gain permission to market to their customers.  This is problematic because we've all had the experience of receiving a barage of emails following a purchase, and often unsubscribe then and there.


Related: Best Practices

Market Basket Analysis

Posted by Matt Williamson on Apr 30, 2015 1:56:00 PM

What You Can Learn From Tostitos and Ping Pong Balls

I was shopping with my son this weekend, and in between attempts to keep him from putting every sugary item in the store into our cart, I came across a great example of Market Basket Analysis.


Related: Customer Retention

Trigger Customer Satisfaction Surveys with Automation

Posted by Matt Williamson on Feb 25, 2015 3:40:00 PM

First off… why are reviews important?

The simple answer… they provide a structure for determining customer satisfaction. But, let’s dig in a bit deeper. Reviews provide a customer loyalty metric for measuring where your company stands and where it needs to go, to continue turning one time purchasers into loyal enthusiasts. Now, if you’re wondering why you should increase the time you spend on getting direct insight from your current customers, rather than spend this time on acquiring new customers, here’s why…


Related: Best Practices, Email Marketing