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Customer Retention. Automated

Polly Flinch

Director of Marketing. Loves to ski, play soccer, and travel.
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Recent Posts

Set Up Facebook & Instagram Ads in 6 Steps

Posted by Polly Flinch on Jun 15, 2017 11:17:31 AM

While many retailers already have some social media strategy in place, it can be daunting to create ad campaigns in Facebook and Instagram (Facebook’s sister site). This blog post will walk you through the steps to create ads using business ad manager, the different options available to you and even give you a few ideas for custom audiences to get you started.

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Related: Best Practices, omnichannel, Social Media

10 Social Media Stats You Need to Know

Posted by Polly Flinch on Apr 12, 2017 11:05:31 AM

While email remains one of the cheapest and most effective ways to drive engagement with your customer and subscriber base, social media is quickly becoming the belle of the ball. In fact, our 2016 Retention Marketing Report ( shameless plug: the 2017 survey is open for the 2017 report - you can take it here) showed a 31% increase in medium and large retailers devoting 26-50% of their budget allocated to marketing to existing customers on paid social media campaigns. This number is an indicator of a trend that we’re seeing out in the marketplace, retailers know they need to be doing something on social media, but the how and what is a little harder to come by. 

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Related: omnichannel, predictive marketing, Social Media

Retargeting High-Value Customers with Consumables

Posted by Polly Flinch on Feb 14, 2017 9:20:05 AM

In a recent study, retailers reported that more than half of their product catalogs were replenishable goods, yet 43% were not running any type of product replenishment campaign. In the age of new features like the Amazon Dash Button, retailers are being challenged to bring the same type of instant gratification and personalization that data giants, like Amazon, are able to provide to their customer base.

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Related: omnichannel, predictive marketing

New Year, New Data Structure: How to Clean Up and Validate Your Data

Posted by Polly Flinch on Jan 10, 2017 8:00:00 AM

As we all know, data is the new currency in the eCommerce world. It’s used in many different platforms for many different initiatives. So what happens if your data is inconsistent or low quality? Data quality is imperative to creating successful campaigns no matter what platform you are trying to integrate with. I sat down with our Integrations Team to pick their brains on the ins and outs of data validity and gain a better understanding of how retailers can, rather easily, increase the quality and consistency of their eCommerce data.

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Related: Best Practices

Site Optimization for the Holidays

Posted by Polly Flinch on Sep 21, 2016 3:32:35 PM

 

According to a study by National Retail Federation, 56% of searches during holiday season were conducted on smart phone or tablet, meaning your website is a key component of success during the holiday season. Here are 5 easy tips to help you optimize your site this holiday season.

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Related: Holiday Marketing, Best Practices