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Customer Retention. Automated

Polly Flinch

Director of Marketing. Loves to ski, play soccer, and travel.
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Recent Posts

Easy Holiday Win: Cart Recovery

Posted by Polly Flinch on Sep 7, 2016 2:40:32 PM

Depending on which survey you look at, eCommerce sales are expected to grow anywhere from $30 - $45.2 billion in 2016, clocking in at $392.5 or $355 billion respectively. With holiday sales accounting for up to 40% of a retailer's revenue, and the majority of retailers seeing growth in the eCommerce space, you can’t afford to leave your website unattended. One easy way to help drive profit this holiday season is to enable a cart recovery campaign.

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Related: Holiday Marketing, Email Marketing

Holiday Behavioral Marketing Tips

Posted by Polly Flinch on Aug 22, 2016 9:49:56 AM

It’s that time again, kids are headed back to school, the weather is changing (unless you live in North Carolina and it’s still 100 degrees), and retailers are starting to put together their holiday marketing plans. During the holiday season, your site is, hopefully, going to see a spike in traffic. In fact, Internet Retailer reports that online sales grew 13.9% from November 1 to December 3rd in 2015. Now we know that not every visitor is going to purchase from you right then and there (even if they should), but how do you know who might be a serious purchaser vs. simply someone who is passing through? Is there any way to convert even the most blase of customers?

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Related: Holiday Marketing

The Top 50 Automated Campaigns

Posted by Polly Flinch on Jul 20, 2016 10:56:47 AM

As retailers’ marketing strategy evolves, the foundational triggered campaigns may not cut it anymore. With access to data, retailers are in a unique position to enable advanced segmentation to create triggered emails that speak to key customer segments in a personalized, automatic fashion. 

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Related: Best Practices, Email Marketing

Retention Marketing is an Increasing Focus for Retailers [Infographic]

Posted by Polly Flinch on Jun 8, 2016 8:00:00 AM

We teamed up with Internet Retailer for the second year in a row to poll hundreds of retailers about their marketing campaigns and how they approach retention marketing, in particular. As a whole, we're seeing a rise in retention rates and an increased focus on retention marketing across the board (regardless of size or industry). Here's a recap of the findings:

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Related: Customer Retention, Email Marketing

Acquisition and Customer Loyalty Retail Analytics

Posted by Polly Flinch on May 20, 2016 3:11:55 PM

We spend a lot of time talking about Customer Lifetime Value, which, don’t get me wrong is key in growing customer value and creating loyal customers; however, today I want to talk more about consumer loyalty as it pertains to customer count and how to ensure the channels you’ve doubled down on are producing the right types of buyers.

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Related: Customer Retention, Best Practices