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Customer Retention. Automated

Rosa Fattahi

Recent Posts

Navigate a Changing Marketing Landscape

Posted by Rosa Fattahi on May 19, 2015 11:56:00 AM

Marketing professionals must adopt new strategies for success in our ever-changing modern retail and eCommerce industries. To provide area companies the chance to learn marketing strategies to from industry experts, the Triangle chapter of the American Marketing Association holds an annual panel discussion during which C-suite executives from leading companies share insights on the future of marketing.

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Email Receipts Open New Doors for Lifecycle Marketing

Posted by Rosa Fattahi on Dec 1, 2014 3:24:00 PM

Electronic, emailed receipts are expanding the possibilities for lifecycle marketing by giving retail and eCommerce merchants a new and innovative way to reach out and market directly to existing customers. 

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Related: Customer Retention

How Startups can Succeed and Grow Using Data

Posted by Rosa Fattahi on Nov 19, 2014 12:17:00 PM

Succeeding as a startup - especially in retail or eCommerce - can be extremely difficult in today's highly competitive economy. In fact, a 2013 study of US startup success rates found that nearly half of all startups will fail within just three years, primarily due to lack of knowledge, planning, and/or record-keeping skills. 

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Related: Customer Retention

5 Ways to Make your Website More Mobile Friendly and Increase Sales

Posted by Rosa Fattahi on Aug 26, 2014 1:12:00 PM

 

 

With the ever-increasing prevalence of online shopping via mobile devices, more and more retailers are adapting optimizing email campaigns for portable devices. But are they doing enough to optimize the mobile eCommerce experience of their websites, once users get there?

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Related: Customer Retention, Best Practices

Ecommerce Sales Grow by 11% in 2014, Expected to hit $294 Billion by Year End

Posted by Rosa Fattahi on Aug 9, 2014 3:03:00 PM

Ecommerce sales are on the rise. In fact, revenue generated from online sales in the U.S. is expected to reach $294 billion by the end of 2014, an 11.7% increase over the $263 billion seen in 2013, according to Forrester Research Inc.’s report published earlier this quarter. Also predicted within the report, was that online retailers can expect revenue generated from all consumer purchases to increase over the next several years, growing by more than 57% to reach a whopping $414 billion by the end of 2018.

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