As we gear up for deployment of our analytics capability, we're surfacing some very interesting trends. An old adage that we hear with some regularity from our retail clients is that a loyal repeat customer is worth more than one time buyers. We're at a point where we're seeing a trend across our clients' data... that on average, average order value (AOV) for repeat buyers is 30%-50% higher than that for one time buyers.
In other words, repeat customers spend more money each time they transact. Given that you have no acquisition cost, that additionally drives profit margins through the roof.
If you'd be interested in testing your data, please contact us for inclusion in our beta. We can extract your data instantly from Magento, BigCommerce, Shopify, 3dCart, ChannelAdvisor, Yahoo!, Order Motion and other platforms for analysis.