“Where marketing and creative meet” – High Five Conference 2015
High Five brings local marketers and creatives of the Triangle together to celebrate and showcase the talent of our innovative community. Here, marketers and creatives are able to seize inspiration scalable to what’s found in the Austin, San Fransicso and New York markets, but from local talent right here in the Triangle.
So you are attending High Five, and you haven’t yet decided how to get the best brilliance for your buck. Here are our top five must see sessions, so you leave a more visionary marketer.
Look Bigger Than You Are
Andrew Pearson & Ramy Badie
February 25, 2015 | 3:45pm – 4:15pm | Room C (Governor’s II)
TeeTurtle Founder, Ramy Badie joins Andrew Pearson, Vice President of Marketing at Windsor Circle, to discuss the power of building brands that look far bigger than reality, and how to rise to that perception in order to seize ownership in the market place. Badie and Pearson will share the importance of implementing data-driven lifecycle marketing campaigns to drive customer retention and create customer evangelists by sharing TeeTurtle’s success story using Windsor Circle marketing automation platform. To further define themselves as industry leaders, TeeTurtle and Windsor Circle capitalized on their collaborative approach to the client/software provider relationship to produce a powerful case study, diving into the comprehensive framework behind the data-driven lifecycle marketing program.
Take a look at our case study for a dive into TeeTurtle’s success with data-driven lifecycle marketing.
Phil Amalong & Chris Johnston
February 25, 2015 | 2:45 – 3:15pm | Room A (Capital)
Phil Amalong and Chris Johnston of Reverb Nation discuss how data informs marketing and design to engage customers across diverse platforms and devices. They will walk through their objectives and challenges of their recent website launch, and how their efforts have resulted in engaging, converting, and delighting their customers.
Curating the Digital Customer Journey
February 25, 2015 | 2:45 – 3:15pm | Room K (Oak Forest)
Michael, Chief Marketing Officer at UNC Kenan-Flagler Business School, discusses the digital revolution as a result of emerging consumer behavior and its counterpart, technology. Organizations have had to adapt to a consumer-centric world in which the consumer owns the power to dictate how and what organizations deliver. Through the use of digital media, customers can connect touch-points for a seamless user experience. Schinelli will share marketing examples, strategies and insights related to “brand DNA”, omni channel campaigns, personalization, and lead generation, for managing a well connected and digital customer base.
Why the Little Things Yield Big Results
February 26, 2015 | 9:00am – 9:45am | Room K (Oak Forest)
Named America’s #1 Young Entrepreneur by BusinessWeek, Johnny Earle focuses on innovative ways to develop brand loyalty through creating memorable experiences for his customers. Earle, Founder of Johnny Cupcakes, will emphasize the importance of using technological marketing techniques to drive sales and exposure, thus strengthening the connection between his audience and his brand.
Ain’t No Customer Like a Zombie Customer
February 26, 2015 | 4:15pm – 4:55pm | Room K (Oak Forest)
Zombie Loyalists, as Peter Shankman calls them, are customers who, when treated well, will do your PR and Marketing for you. Shankman discusses just how crucial existing customers are, as they are the drivers of new and repeat business. In his energetic talk, the best selling author and CEO of The Geek Factory will share suggestions for creating Zombie Loyalists, who will bring all of their friends and followers to your business, as if they were brand ambassadors.
We hope to see and connect with you at a few of these sessions and at Booth #4. Look for us in the green pants!
Also, we’re hiring! Visit our booth to learn about the 10+ positions available in marketing, development, client success, and sales. You can also check out our job listings to view all available positions in advance of the conference.