It’s go time!
November is already here, which means two of this biggest shopping days of the year are quickly approaching: Black Friday and Cyber Monday. Now's the time to take your planning from September and October and put it all into action. This month, focus on launching some key campaigns to prepare your customers for the holiday season and get them to your checkout!
Read on for more tips about the campaigns that will make the most out of your holiday shoppers.
Update Your Cart Recovery
If you haven't already, make sure to update the cadence of your cart recovery emails. Some quick ways to do this are shorter times in-between messages and elevating your incentives as the holidays get closer. If you don't have a cart recovery solution, that's your first stop.
Build Up the Anticipation
Create lead up campaigns to Thanksgiving and Cyber Monday using your key customer segments, primarily last year's holiday shoppers and gift purchasers.
Now is also the time to start promoting key products for the holidays. These products should include best sellers from last year's holidays and those products that are poised to be "hot sellers" for this year.
Pull Out the Big Guns
Now's the time to get your holiday messaging in full swing. Here's a couple of key campaign ideas to get you started:
- Top products for the holidays
- Gift guides, expert gifting advice, and wish lists
- Personalized shopping experiences
- Leak the Sale (sneak peek, VIP shopping events, etc.)
- "Beat the Rush" promotions before Black Friday
- Charity partner promotions (if applicable)
- In-store promotions using geography-based segmentation
Get the entire 2016 Holiday Planner here for access all tips and tricks to make the most out of the holiday season.