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Customer Retention. Automated

The Art of Holiday Gift Guides

Posted by Laura Fasolak on Nov 17, 2016 9:20:51 AM
 
Sometimes the best gift you can give your customers is to make their gifting decisions for them. So when it comes to holiday marketing, gift guides are your best friend for showcasing your best products and capturing your holiday shoppers.
 
As with most of your marketing campaigns, segmentation is key to creating gift guides that get your customers to the shopping cart. The intention of holiday gift guides is to make it easy for your customers to make a decision on what to purchase for everyone on their list, and segmentation can help you do that!
 
Here's some key segments to consider when building your gift guides (some of them link to examples below):
Here's a couple of other tips to keep in mind:
  • Make sure it's mobile friendly!
  • Images: Your gift guide should showcase the items or services that you want people to buy. For retailers, that means taking some high-resolution photos of your products. 
  • Re-purpose your gift guide on your website, blog, and social media presence.
  • Make these products easy to buy. Your customers should be able to click from email to shopping cart with the fewest steps possible.

 

Holiday Gift Guides - gender

 
 
 Holiday Gift Guides - age
 
 
 
 
Anthropologie.com
Shop the gift guide.
Shop gifts.
SHop gifts for the hostess.
Shop beauty gifts.
Shop jewelry gifts.
Shop bags.

 

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Holiday Gift Guides - color

 

Holiday Gift Guides - gift yourself

Topics: Holiday Marketing, holiday resources