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Customer Retention. Automated

How to Beat Amazon

Posted by Polly Flinch on Nov 23, 2015 11:19:55 AM
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Amazon_Dash_button.jpegWe’ve all heard of Amazon’s latest and greatest service: Amazon Dash. Consumers everywhere breathed a collective sigh of relief when Amazon announced this new service. Amazon Customers no longer have to worry about running out of household staples such as laundry detergent, coffee, and other goods. However, this feeling of freedom and ease didn’t necessarily extend to retailers who already spend a lot of time trying to beat Amazon at their own game, or at least compete. While Amazon dash service has added another layer of complexity, eCommerce retailers with consumable products are uniquely positioned to beat Amazon with automated replenishment emails.

Here at Windsor Circle we talk about product data, purchase data, customer data - basically we’re obsessed with how to make data actionable for retailers. As the market changes, we’ve found ourselves talking about predictive and behavioral data more and more frequently. Since we’ve dabbled in this realm before with things like predicted order date, dynamic product recommendations, hot combos, predictive win-back emails, our product and engineering team created our first predictive automator: replenishment.

The replenishment automator enables retailers to quickly and efficiently create an automated replenishment email that is triggered based on an individual’s purchasing behavior. We even take the guesswork out of what products are considered replenishable by automatically creating a curated list of products that retailers can look through and use in their emails, or not. Our algorithms look at a retailer’s aggregate data to better understand the lifecycle of certain replenishable products. For new and one time purchasers, this aggregate data is applied to trigger a replenishable email. For customers who have made two or more purchases, emails are triggered based on their individual buying cadence.

Replenishment_Email_Sample.jpgTo the right you’ll see one of the templates you can choose from when creating a replenishment email in our automator. You can change everything from the hero image to background colors, fonts, social icons, and more. The best part? You create one email that then dynamically pulls in the product(s) that’s up for replenishment, as well as any products that a customer is supposed to run out of during a certain time period, which you get to pick.

In a world where customer experience and relationship building is becoming more and more important, it’s imperative that retailers take every chance to get in front of their customers in a relevant and helpful way. Get started with automated replenishment emails and beat Amazon at their own game today.

 

To learn more about Replenishment Automator, make sure to download our Replenishment Guide.

 

Want to see the replenishment automator in action? Request a demo today.

Topics: Customer Retention, Best Practices