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Customer Retention. Automated

How to Recover Abandoned Shopping Carts with Magento

Posted by Andrew Pearson on Jul 29, 2014 3:59:00 PM
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Consumers abandon carts for numerous reasons but you can eliminate the guesswork and turn an abandoned cart into a sale using automation.

Compatible with all popular email marketing platforms, our Magento cart recovery extension, configures emails and automatically sends recovery attempts to the customer in predetermined intervals.

shopping cart recovery email

You can customize and track the delivery schedule and alter the content of your recovery emails easily with just a few button clicks.

Here are some tips on recovering carts:

Keep your emails customer service focused. Ask if there was a technical issue at checkout and offer your assistance to help the consumer with their purchase. Periodically test your checkout process to ensure there are no errors that would cause cart abandonment. Always include contact information including social media outlets.

If the initial email is not sufficient, consider offering an incentive. Fortunately, with our Magento cart recovery extension there is a built in feature that prevents abuse of coupon codes named "anti-gaming". Offering free shipping has been proven as a popular incentive in converting an abandoned cart into a sale.

Highlight why your shoppers should purchase from you. Do you offer excellent customer service? Low prices? A loyalty program? High quality products?

With our Magento cart recovery extension, you can easily track your metrics and optimize your recapture strategy.


Learn More About Cart Recovery




Check out our informative slideshare for more retention automation tips:

Topics: Customer Retention

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