Each holiday is a busy time for retailers trying to capture customers in search of the perfect gift. Mother’s Day is possibly one of the most unique and personal for millions of consumers. Families will look for way to enjoy their time with mom and millions of shoppers will plan to maintain their status as favorite child with online purchases of flowers, food, jewelry, and more.
To help with your Mother’s Day campaigns, we’ve compiled some great examples of how retailers have marketed this holiday and key takeaways that you can implement as the holiday approaches!
The Nostalgic Approach
Everyone can think of a favorite memory of their mom or an important lesson she’s taught them over the years. In the following example, Pandora UK created the #justlikemum hashtag to encourage their customers to share some of their favorite memories with mom. Not only was this a great promotional tactic for their brand and jewelry line, it was also a way to earn additional impressions via social media.
Capture those down-to-the-wire customers
We can’t talk about retail holidays without talking about last-minute shoppers. All of us have experienced at some point or another the panic of realizing you need to get a gift and are nearly out of time. The following examples show to creative ways you can reign in some additional revenue before the holiday is over.
- The countdown: remind your customers of their deadlines to receive their orders in time. You could also incorporate special offers on express shipping.
- The last resort: gift cards. This approach kills two birds with one stone: you’ll be able to help those with “hard-to-shop-for” moms and also provide an instant gift for those customers who have waited until the last minute.
- Get creative: a cheeky headline or thought-provoking question can result in high engagement with your emails. This example from Uncommon Goods achieves both!
Make Shopping Easy
Mother’s Day can be especially difficult to find that perfect gift she’ll really love and appreciate. Help your customers get there by recommending products and services that are relevant and popular.
Bonus: In the following example, Paperless Post highlights gifts worth giving all the moms in your life, opening up new opportunities for customers to buy.