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Customer Retention. Automated

Alternatives to Coupon Discounts in Emails

Posted by Chelsea Holland on Jun 6, 2018 9:34:45 AM

Best practices for ecommerce advertising dictates rewarding customers’ purchases with coupons and offers. Because we now live in a world where Amazon Prime offers free two day shipping, cheaper prices, and easier ordering mechanisms, brands have to work harder to acquire and retain customers. Realistically though, not every brand can give discounts across the board. One of the most commonly asked questions across the Client Success team is “what can we do instead of using coupons?”, so we’ve decided to share some of our best strategies.

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Related: Customer Retention, Best Practices, Email Marketing

2018 LUMA Digital Media Summit Recap

Posted by Matt Williamson on May 21, 2018 9:41:47 AM

Every year, LUMA Partners, the premier MarTech and Digital Media investment bank hosts several events to bring CEOs of relevant companies together. Last week’s Digital Media Summit in New York was hands down one of the most interesting yet.

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How To Keep Your Emails Cool & Fresh as Summer Gets Heated

Posted by Chelsea Holland on May 7, 2018 9:54:49 AM

As the days get longer and warmer, people of all ages get excited at the thought of days spent poolside, evening BBQs, long weekends, and hopefully a vacation. But while the average consumer daydreams happily, many marketing managers and e-commerce analysts cringe at the drops in revenue and traffic to their sites. While shoppers are away, it’s more important than ever to be creative & bold with your email strategies. Personalized recommendations, tailored messaging, and unique content are all crucial for retaining shoppers through the summer and priming them to purchase during the Holiday rush in Q3 and Q4. Teams might be hesitant to strategize and spend resources on summer email campaigns, but if done correctly, these messages are effective and efficient boosts to revenue through even the slowest time of year. Outlined below are some easy steps to take when brainstorming great seasonal email opportunities.

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Related: Best Practices, Email Marketing

Facebook's Tumultuous Start to 2018 & the Changes Impacting Facebook Advertisers

Posted by Polly Flinch on Apr 16, 2018 9:24:40 AM

The first few months of 2018 haven’t been kind to Facebook. With all of the drama surrounding the platform, there has been a lot of speculation about how advertisers will be impacted. While there’s plenty that still needs to be hashed out, here’s what we know so far: for advertisers who are using first party data (Windsor Circle clients, that’s you) you’re in the clear; however, if you use 3rd party data brokers or share custom audiences between business accounts, you may need to take a look at your advertising strategy. We’ve outlined the changes impacting Facebook advertisers below (note: we will update this as we learn more). [updated April 19]

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Related: Social Media

Attribution Modeling: Last Touch, Multi-Touch & Revenue Lift

Posted by Polly Flinch on Apr 9, 2018 10:59:51 AM

One of the biggest barriers to marketing success is being able to quantify the value of your marketing campaigns. At the end of the day, marketers are accountable to ROI and ensuring that the tech stack they have in place is procuring the right numbers and keeping the C-Suite happy. This article will look at 3 attribution models - Last Touch Attribution, Multi-Touch Attribution, Randomized Control Trials (Revenue Lift) - and their strengths and weaknesses.

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Related: Best Practices, Data Science