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Customer Retention. Automated

The Problem Plaguing CMOs (Well, One of Them Anyways)

Posted by Polly Flinch on Nov 27, 2017 10:45:38 AM

Retail CMOs are in a unique position, steering a ship that’s being asked to innovate, iterate, and produce at the drop of a hat. So, what’s the main goal of all this innovation? Revenue. How do you create more revenue? Sell to more people or sell more to your existing customers. Depending on the tools your marketing team has at its disposal, you might be more inclined to focus on acquisition leaving the retention question for another day, or maybe you focus 90% of your efforts on retention and hope your website is ranked high enough to draw in new customers. Regardless of the bucket that you may fall into, the most effective way to create a sustainable and profitable stream of revenue is to create a balance between acquisition and retention. You can’t have one without the other. If you focus solely on acquisition, what happens to all of those new customers? How many actually come back to make a second purchase?


Related: Best Practices

2017 November Checklist

Posted by Polly Flinch on Oct 31, 2017 11:44:32 AM

It’s go time. November is here and Black Friday and Cyber Monday are quickly approaching. Hopefully you already have your November campaigns in place, if not, never fear! Check out this list of campaigns you can run this month. You’re going to have your hands full this month so it’s imperative that you spend the first part of November making sure your campaigns are ready for Black Friday and Cyber Monday. Here are a few other last minute tasks you’ll want to check off in the next two weeks. After that, get a head start on your December campaigns, using the below list.


Related: Holiday Marketing, Best Practices

Windsor Circle Custom Audience Beats Facebook Audience Across the Board

Posted by Polly Flinch on Oct 17, 2017 10:00:00 AM

On April 24th, we launched a native integration to Facebook allowing retailers to create Custom and Lookalike Audiences using product, purchase, customer data, along with predictive data sets, such as predicted gender and predicted next order date. We’ve been proud to stand behind the success our clients, such as NewYorkDress and RightStufAnime.com are seeing with this tool; however, we were curious how our Custom Audiences would stand up in a test against the exact same Facebook Audience.

One online retailer, working with our partner, ROI Revolution, was willing to do such a test. This retailer, whose estimated online sales in 2016 topped $15 million, worked with ROI Revolution to set up the campaign.


Related: Best Practices, Data Science, Social Media

10 Must See Sessions at Dreamforce 2017

Posted by Polly Flinch on Oct 16, 2017 10:14:53 AM

Dreamforce 2017 is just around the corner. With hundreds of sessions to choose from, it can be overwhelming to put together your agenda. We've taken the liberty of pulling 10 sessions that you won't want to miss.


Related: Events

2017 October Checklist

Posted by Polly Flinch on Oct 3, 2017 9:28:51 AM

It’s officially pumpkin spice season. All the Fall fanatics have pulled out their flannels and scarves and planned trips to pick apples, visit a pumpkin patch, etc. For retailers, October is your final month of prep before the holiday season truly kicks off. Here are the four things you need to do this month.


Related: Holiday Marketing, Best Practices, Email Marketing