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Customer Retention. Automated

Front End vs. Back End Data: What's the Difference, and What are the Benefits of Combining the Two?

Posted by Kyle Marion on Sep 6, 2017 7:00:00 AM

In the world of predictive marketing, your messaging is only as powerful as the data that powers it. But where does that data come from?

e-Commerce retailers pull behavioral data about their customers from two different sources: front-end and back-end. Read on to learn what defines these two types of data, what the benefits are of using each, and why it is so beneficial to use them in tandem!


Related: Customer Retention, Data Science

2017 September Checklist

Posted by Polly Flinch on Sep 1, 2017 11:16:32 AM

It's September 1st, which means the holiday season kicks into high gear in 2 months (give or take). Hopefully you had time during August to review last year's campaigns and start getting things in order. If not, don't despair - you can view the August Checklist here or download the 2017 Holiday Planner.

The September Checklist revolves around more testing and prep. Here's everything you need to do this month.


Related: Holiday Marketing, Email Marketing, Social Media

3 Social Campaigns for Apparel & Footwear

Posted by Polly Flinch on Aug 29, 2017 10:37:56 AM

2016, by most accounts, was a hard year for the apparel & footwear market as it struggled to harness massive growth exhibited by other retail industries. Depending on which report you look at growth was anywhere from 1 - 3%. In fact, any growth that was seen was driven mostly by the advent of athleisure clothing (items that look like they’re for the gym, but are just as well utilized for sipping mimosas at brunch) with the sports-inspired wear growing 6% above the average growth rate for the apparel industry. Footwear, driven by excitement in casual sneakers, saw a 10% growth in 2016.¹


Related: Best Practices, Social Media

2017 August Checklist

Posted by Polly Flinch on Aug 7, 2017 3:14:55 PM

Last week we released the 2017 Holiday Planner - designed to help retailers & brands get ahead of their “to do” list this holiday season. As part of the planner, we have created monthly checklists taking some work off of the marketer’s plate. Here’s what you should be looking to accomplish this August.


Related: Holiday Marketing, Email Marketing, Social Media

Email Design & Development Best Practices

Posted by Mary Fran Thompson on Jul 25, 2017 3:54:15 PM

The first time I dabbled in email design, all I could think was… “I’m doing everything I was told not to do when designing for web.” I’ve made great strides since I developed and deployed my first email design  and wanted to share this knowledge in the form of a few “best practices.”


Related: Best Practices, Email Marketing