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Customer Retention. Automated

Recover and Replenish with Oracle Responsys and Windsor Circle

Posted by Caroline Riddle on Jan 7, 2016 8:51:32 AM
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We’re happy to announce that we now provide support for Cart Recovery and Replenishment Automation for Oracle Responsys, Oracle’s cross-channel marketing solution for marketing to consumers. We're proud to be a Silver OPN (Oracle Partner Network) Partner and a top tier strategic Oracle Marketing AppCloud Partner with a certified integration. We continue to invest resources to build out functionality to support our joint clients, and are excited to now offer Cart Recovery and Replenishment Automation for Oracle Responsys users.


Cart Recovery

On average retailers see two-thirds or more of their online carts abandoned by shoppers, yet in a recent study of hundreds of leading retailers, we found that over 60% don’t send abandoned cart emails.  Windsor Circle’s Cart Recovery solution helps retailers convert, on average, 15% of abandoned shopping carts into sales.This powerful solution detects cart abandonment through your eCommerce platform and triggers a series of personalized cart recovery communications through Oracle Responsys.


With this news, Oracle Responsys clients can use Windsor Circle to recapture revenue from Abandoned Shopping Carts with the power of anti-gaming technology. Learn more about our Cart Recovery Solution for Oracle Responsys.

Replenishment Automation

Retailers who have consumable products need to stay top-of-mind with their customers, making sure they never run out of their favorite product before picking up a replacement from the store or from a competitor. With Windsor Circle’s Replenishment Automator, retailers can keep their customers coming back for more by triggering personalized, dynamic emails based on their customers’ individual buying behaviors. Oracle Responsys users can utilize a optimizable email template directly in Windsor Circle, set frequency capping to make sure customers aren’t receiving too many emails, and make sure multiple items are automatically “basket” together into one email. Screen_Shot_2016-01-04_at_4.55.37_PM.pngReplenishment emails are then automatically sent via the Oracle Responsys platform.  Clients using Windsor Circle's Replenishment Automator have seen an average Revenue Per Email (RPE) of $1.03, which is 10x the industry average, as well as a 7% lift in total revenue, and 10% lift in conversions.

These new features are ideal for retailers looking for new ways to retain customers. We hope that they’ll be valuable new tools for your 2016 marketing program!

To learn more about how to run replenishment campaigns using Windsor Circle's Replenishment Automator, check out our upcoming webinar Revving Up Revenue by Replenishing with Oracle Marketing Cloud and CoffeeForLess on Wednesday, April 20th at Noon PT, 3pm ET.

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Let us know if you have any questions or would like more information on how you can personalize your customers' lifecycle with Oracle Responsys and Windsor Circle.

Topics: Customer Retention, Partners