Yesterday Windsor Circle presented RFM Analysis on the AspDotNetStorefront weekly webinar. The topic was a new one for most AspDotNetStorefront users, who are looking for effective ways to engage and segment customers.
RFM stands for Recency, Frequency and Monetary Value. It's a proven database marketing technique that has historically been used by catalogers to increase conversion rates and reduce the expensive cost of mailing catalogs. Today, online retailers should be using RFM to increase conversion rates, personalization, relevancy and revenue. Sophisticated online shoppers demand personalized shopping experiences, and RFM Analysis is an excellent way to deliver that by tailoring campaigns and promotions to the behaviors and preferences of customers. Improve your email marketing segmentation with this powerful tool.
You can see the full version with narration and Q&A at the AspDotNetStorefront website here.